Search results for: “social”
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Social relationship platforms + more
Most Marketers Don’t Use Social Relationship Platforms | Forrester – I am not that surprised, social relationship platforms such as Hootsuite’s user experience isn’t exactly intuitive. They’re hard to use for the teams that I have worked with on campaigns and their pricing policy isn’t transparent. Instead it’s more like feeding your wallet through a…
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Jason Matthews on trade craft and social engineering
Jason Matthews is a former CIA spy who used to run agents. He retired and became a novelist with books that have made the New York Times bestseller list. The most famous of his books is Red Sparrow, which has since been made into a film as well. In his Talk at Google he talks…
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The silent majority of social
The silent majority as a concept was introduced to the world by Richard Nixon in a speech about America’s position in Vietnam on November 3, 1969. The portion of the speech that featured it is below: Let historians not record that when America was the most powerful nation in the world we passed on the…
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Ogilvy social trends + other things
Ogilvy social trends Marshall and James delivered their Ogilvy social trends presentation on a webinar. Included in the Ogilvy social trends presentation is Here is this year’s Ogilvy social trends presentation: Vintage logo design Flickr user Eric Carl has put together an amazing album of vintage logo design from the 1970s and they are truly…
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Changing definition of what social means
What social means This inspiration for this post about what social means came from working with business-to-business marketing clients and prospects. Its based on thinking I’ve done over the past six months or so. Based on the experience I had talking to clients and the work that I have been doing I came up with…
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Social media week & things from last week
My week was dominated by Social Media Week. I got to see Battenhall’s opening presentation and catch up former colleagues from past agency and in-house lives. A lot of Social Media Week is useless, its like as if the industry doesn’t move on from the late 2000s. I was very disappointed that I didn’t get…
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Social platform moves
Over the past few years things have been set in motion that are changes that are driving social platform moves and users: The rise of smartphones. I have owned a smartphone for the past decade and a phone / PDA combo for a decade and a half. Originally I had a Nokia 6600 smartphone that…
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Social hygiene
Social hygiene – preamble This post is part of an on-again, off-again series of posts about eight trends that I think are shaping things. In this one I wanted to deal with a concept that I call social hygiene. Social way of life and social hygiene Social as a channel has become engrained into our…
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Social web – people power?
Last November a breakfast with Wadds meant the usual 45 minutes of dealing with big questions. That morning Wadds asked me had the social web failed to live up to initial expectations? The discussion made it into his book Brand Vandals. My take on this was that conversation on the social web isn’t aligned to the…