Search results for: “Byron Sharp”
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The biggest Public Relations agencies; stuckness and market dynamics
The Holmes Report came out with their top 250 (biggest) PR agencies around the world in terms of billings. I decided to delve into the numbers for financial years 2014 – 2017. Macro picture What the numbers suggested at a macro level were three things: Overall billings growth was declining year on year The amount…
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Influence – The Psychology of Persuasion by Robert M Cialdini
Cialdini’s Influence is now over ten years old and still stands up. It is a good guide on the psychology of why people say “yes”. The accessible style of Influence reminded of Douglas Rushcoff, or Malcolm Gladwell. Ok Malcolm Gladwell is a poor analogy, Cialdini’s work isn’t candy floss for the mind. This is deceptive…
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Traffic experiments + more things
Fascinating Traffic Experiments by Publishers (by @baekdal) #analysis – Presence is often a very big part of the effect that you can have, in that, if you can be present in people’s minds, you often experience a kind of spillover effect on your business as a whole. This is not just true for content, but…
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Autonomous car technology + other news
Autonomous car technology Baidu accuses former staffer of stealing autonomous car technology | FT – interesting case. Presumably it must involve autonomous car technology that falls outside the scope of the Apollo open source software project. Baidu started Apollo as an open source initative on autonomous car technology. Who would the staffer be giving this…
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Connection planning has some problems
A couple of years ago I did a presentation on connection planning and much of that thinking still has value. But some of the tenets of connection planning are now challenged by changes in marketing practice and strategy in the business to consumer space. The focus on user engagement has been affected by three things:…
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Cannes and VidCon outtakes
Cannes and VidCon – I had the chance to read around a lot of the stuff around the events and listened to Ogilvy’s webinar. Here were the key things that struck me. There is blind faith amongst brand about the benefits of influencers and social. I find this particularly interesting because it represents a number…
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Richard Edelman is wrong, PR isn’t at a crossroads…
I recommend that readers check out Richard’s PR is at a Crossroads post. Edelman cites changes at PR agencies owned by marketing conglomerates as indicators. He thinks this due to a lack of confidence in the PR industry. There may be some truth in it; 2016 had the lowest annual growth in seven years for…
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Micro influencers
Micro influencers – much of the social marketing today for consumer brand is done through what is called influencer marketing. For a number of these influencers who have a large social following, working with brand has become very lucrative. But one of the hottest tickets at the moment within communications agencies are ‘micro-influencers’; Edelman Digital…
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Brand communications
Opportunities for brand communications – 2016 has been a watershed year in the western world. Political forces that were simmering, but previously untapped manifested themselves in populist victories. Political norms that were common currency for the past two decades have been brought into question and there will be societal impacts and changes in consumer tastes.…