Search results for: “buzz marketing”

  • Indian hackers & more stuff

    Indian hackers The Bureau of Investigative Journalism have an interesting article on Indian hackers who work in the ‘hack-for-hire’ industry: Inside The Global Hack-For-Hire Industry. Indian hackers are typically used because their clients are unlikely to be prosecuted under their home country laws like the UK Computer Misuse Act. Indian hackers have gone after British…

  • Cost plus + more things

    Cost plus NASA’s administrator says cost-plus is a “plague,” just as DoD is giving up on fixed-price development | Acquisition Talk – this reminds me so much of the UK’s ministry of defence. My Dad moved over to the UK to work on the Resolution class of submarines that were designed to carry the Polaris…

  • Platinum jubilee + more stuff

    Platinum jubilee versus pride Transforming logos for Pride has lost brand impact | Marketing Week – When the mass market starts arguing over who gets the specially altered distinctive asset for the month, it’s probably time to retire the whole code-playing business forever. Monkeys cannot run the zoo – especially the zoo’s Special Surprise Tricks…

  • Klarna + more things

    Klarna How Klarna’s pastel pink exterior began to crack | Dazed – Klarna isn’t new technology, its unsecured financing. Once you scratch beneath Klarna’s technology veneer you realise that Klarna is like pre-internet business like a shopkeepers lay away or the catalogue agents who used to work for Freemans and Littlewoods. Previously the catalogue companies…

  • Dettol – back to work

    At the beginning of the month, Dettol launched a ‘back to work’ poster campaign appeared on the tube as part of McCann London’s Keep Protecting series of adverts for Reckitt Benckiser. The ad campaign had been launched in July with out of home posters like this one celebrating a return to school and video spots.…

  • Memes as protest tactics + more

    Why Protest Tactics Spread Like Memes – The New York Times – often, she noted, the images’ similarity was unwitting. In their spread, their simultaneity and their indirect influence on each other, the protest videos had all the characteristics of memes, those units of culture and behavior that spread rapidly online. The same cultural transfer…

  • Drop shipping + more stuff

    Is This the End of Drop Shipping from China? | Jing Daily – The profitability and success of the drop shipping model comes from a price disparity between the products manufactured in the Western Hemisphere and those from China, but also from a shipping price disparity. In other words, if the US government increases tariffs…

  • Corona brand + more news

    Mark Ritson: Coronavirus won’t hurt Corona, it will actually boost sales – differentiation, particularly at the symbolic level, was overstated. Any evidence that people perceived Brand A as vastly different from Brand B could be largely explained by its size and prior purchase experiences. Purchase caused brand image, not vice versa. Ergo building a brand…

  • Salience overloads advertising

    Salience is the buzz word of the moment in advertising circles. What is salience? According to Siri salience is a noun. It’s definition: the property of being particularly noticeable or important. Historically, when you tested an ad through the likes of Kantar. One of the attributes that an ad would be measured on is salience.…