Ged Carroll

Search results: byron sharp

Creativity in data

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング by .

I had the honour of being part of a panel for the PRCA on the creativity in data run in association with The Work Crowd. Here was the synopsis of the panel discussion that the PRCA put out. Communications is frequently seen as all about ‘big ideas’. But increasingly, it’s being recognised that to develop […]

Marketers bookshelf recommendations

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア by .

My recommendations for a marketers bookshelf is based on my own reading. My own experience is very consumer, brand communications and behavioural change focused. Here’s some recommendations, they aren’t in a ranking or grouped in a particular order. Insights, planning and strategy Most marketing communications projects are trying to create some sort of behavioural change […]

The influencers post

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, consumer behaviour | 消費者行為 | 소비자 행동, culture | 文明 | 미디어와 예술 | 人文, howto | 怎麼做 | 방법 | 実行する方法, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, quality | 質量 | 품질 | 品質 by .

Mark Ritson wrote an op-ed over at Marketing Week on influence and influencers. Whilst it lacked nuance on the subject area, a lot of what it said is true. Go over and have a read; I’ll be waiting for when you come back. Whilst I disagree on the finer points, what Ritson wrote needed to be […]

The biggest Public Relations agencies; stuckness and market dynamics

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア by .

The Holmes Report came out with their top 250 (biggest) PR agencies around the world in terms of billings. I decided to delve into the numbers for financial years 2014 – 2017. Macro picture What the numbers suggested at a macro level were three things: Overall billings growth was declining year on year The amount […]

Influence – The Psychology of Persuasion by Robert M Cialdini

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, consumer behaviour | 消費者行為 | 소비자 행동, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, oprah time | 書評 | 서평 : 文芸批評 by .

Cialdini’s Influence is now over ten years old and still stands up. It is a good guide on the psychology of why people say “yes”. The accessible style of Influence reminded of Douglas Rushcoff, or Malcolm Gladwell. Ok Malcolm Gladwell is a poor analogy, Cialdini’s work isn’t candy floss for the mind. This is deceptive […]