Search results for: “cathay pacific”

  • Assembly process video + more stuff

    Porsche 911 GT3 assembly process video

    I am a sucker for a manufacturing assembly process video. Over time I have shared videos showcasing Nokia’s largely automated smartphone manufacturing lines that they had before the Microsoft disaster and old time metalworking archive footage as assembly process videos. So I had to share this timelapse assembly process video for the Porsche 911 GT3. This Porsche 911 GT3 I am reliably informed is the car that petrolheads most want to own out of the 911 range due to it being available with a manual gearbox. It is almost as fast as the top of the range 911 Turbo S, has worse fuel economy and emissions.

    Around the 23 second mark you can see the start of the chassis assembly using a manufacturing cell of four robotic assembly arms. Then an assembled floor pan is placed into a jig for welding to begin. The jig fits upside down to allow welding on both sides of the car. What’s less clear if these are seam or spot welds. In the assembly process video we can see the modular nature of the manufacturing line that would allow it to be restructured relatively easy to match different production requirements. The classic give away is modular protective partition walling around the robots.

    A good deal of the movement that the robot arms are doing is checking and measuring the existing parts before additional assembly happens. At 50 seconds in the assembly process video, the car starts to look like a Porsche as the floorpan and front chassis are connected to the roof and rear quarter chassis. You can see only spot welds happening at this stage. It was interesting to see the doors go on before painting. Just before the first minute in the assembly process video we start to see the first human welders doing hard to get joints on the interior front bulkheads and where the roof pillars join the body. The door set up is resolved before the front wings are fitted to the car.

    The whole front end of the chassis isn’t shown being attached to the car and suddenly appears as the front wings are fitted to the car. The assembly line seems to move from station-to-station every four minutes or so. We don’t see the chassis being galvanised, but we do see the chassis being dipped in primer paint as part to the assembly process video. Automated spray booths are no common in car manufacturing. It was interesting to see how important inspectors running their hands over the paint work were to the process. I presume if there was a problem the car would be taken off the line and paint problems fixed manually. The front of the the chassis is not painted beyond primer by the robots in the assembly process video, yet suddenly seems to be painted when we get to 2:16 in the assembly process video.

    The engine, transmission drive train and suspension come on a jig and are mounted to the chassis in one operation. The assembly process video shows the wheels being put on manually. I suspect this is about industrial safety, not mixing up human and robot workstations. The doors are re-hung on the car during final assembly.

    Air Max Day

    Digital outdoor advertising that wraps itself around the corner of a building lends itself to fantastic 3D ad campaigns. The build of these boards seem to be in Asia. I know of ones in Malaysia, Japan, Korea and China. This advert for Nike Japan on Air Max day makes really good use of the format.

    A word of thanks

    Cathay Pacific has seen its brand battered by the Hong Kong government, so it did a nice bit of content showcasing the important work that its staff have been doing during the COVID-19 crisis in Hong Kong. I suspect that this is aimed at both internal as well as external audiences.

    Yuen Long

    To an external observer, one would believe that the triads only really exist in movies now rather than on the street in Hong Kong. Up until the 1970s criminality and corruption were a part of daily life. The Peter Godber scandal forced the British government to act, cleaning up the government and business and then launching anti-triad operations with the OCT department of what was then the Royal Hong Kong Police.

    By the 1990s and 1990s Hong Kong was less corrupt but criminals were connected with business life such as the Carrian Group financial scandal which saw a visiting Malaysian bank auditor killed and buried in a banana tree field and lawyer John Wimbush who apparently committed suicide by tying himself to the grate at the bottom of a full swimming pool.

    Criminals like Big Spender were robbing jewellery stores with AK assault rifles and you saw scenes like something out of the movie Heat playing out on Hong Kong streets. Kidnappings by the likes of Big Spender encouraged Hong Kong oligarchs to get closer to the Chinese government and invest in the pre-WTO China.

    In recent years Hong Kong criminals tended to only appear at times convenient to the government to intimidate and assault critics. This was escalated in 2019, when they came out in force in Yuen Long to beat commuters returning from college, work and democracy protests. This became known as the 721 incident.

    Its interesting to see Vice News covering this story three years later, I guess later is better than never.

    Rumination

    I am a bit late with this due to the Moviedrome taking so long to put together. Producer and analogue synth maker put together this 60 minute piece of music that reminded me a bit of Autechre and Phillip Glass.

    60 minutes of Ambient Drone at 60 BPM with all oscillators tuned to multiples of 60Hz. 

    This piece was recorded to celebrate the 60th anniversary of the National Autistic Society in the UK and World Autism Acceptance Week 2022. 

    Bandcamp page

    Find out more here.

    Heinz Australia

    Amazing animated video telling of the love for Heinz Baked Beans. Animation is ideal for FMCG brands like Heinz because if a different voiceover it can transcend cultures. This is something that we looked to do when I was involved with the plant based relaunch of Flora margarine prior to its sale by Unilever.

    Windows 95 launch

    I watched this and was reminded of my old employers Waggener Edstrom, whose claim to fame was orchestrating this launch, but this was way before my time with them. This was way before my time. At the time Jay Leno was a big time TV host rather than that car guy. The internet wasn’t really on Microsoft’s radar either, though you could get Internet Explorer 1 with a ‘Plus’ pack of more powerful multimedia features. This was peak Microsoft. What people tend to remember less was that Windows 95 was less stable than what had gone before until at least the first service pack launched a year later. We are starting to see echoes of this old Microsoft coming back with the bundling of Microsoft Teams with Office 365 to combat Slack and bundling of security products.

  • Walk Walk Walk Home + other things

    Walk Walk Walk Home

    Tokyo based digital experiential agency teamLab came up with an interesting installation in the basement of GINZA 456. But the exhibition was live-streamed so that viewers from around the would could enjoy Walk Walk Walk Home. Walk Walk Walk Home was designed to provide a COVID-safe experience, that still fostered community.

    Consumers were invited to colour one of a range of characters and upload it. The characters that consumers submitted walked in real time on the YouTube Live Stream. When a character is touched, the character reacts, sometimes stopping temporarily interrupting Walk Walk Walk Home. When a new character walked out, the name of the town where the character was contributed from is shown. teamLab did Walk Walk Walk Home for Japanese telecoms provider KDDI. It runs until the end of the COVID-19 epidemic. More related content here.

    Anita Mui biopic

    Anita Mui was a giant in the world of Cantopop, she was often considered to be its Madonna. But the Madonna analogue doesn’t really do Anita Mui’s career justice. Given that most things have become political in Hong Kong; it seems like the right time to reflect on Hong Kong’s historic role at the centre Asian popular culture for much of the 20th century and the Anita Mui biopic sits at the centre of it. Mui kept performing up until the last prior to her dying of cancer. Judging by the trailer the CGI of Hong Kong up to the early 2000s is amazing. Mui remained at the top of her game from 1982 to 2003, when she died at the age of 40.

    Greater Bay Airlines

    Cathay Pacific has been bleeding like a stuck pig due to COVID. But that also means now is an ideal time to set up a new airline. Greater Bay Airlines looks to connect Hong Kong with other cities in China and some parts of the belt-and-road. It looks like it might be a discount airline judging by the planes. The have started with a fleet focused on Boeing 737s. What is obvious is that there hasn’t been much money spent on the GBA brand. It’s almost like non-branding, see for yourself. That sea green looks its a tint lighter than Cathay Pacific’s palette but otherwise the same.

    Matrix Resurrectons

    Since the entertainment industry has been riding on the success of the John Wick franchise, it made sense for the media to return to The Matrix. Matrix Resurrections is the fourth instalment of the series. It is hard to judge from the trailer, but it doesn’t seem to be a neat take-up from the third instalment.

    Rethinking Chinese politics

    This is a great discussion with the author of the book Rethinking Chinese Politics. In his book and the interview the author Joseph Fewsmith discusses the challenge of power transition in China. He doesn’t discuss the rumoured assassination attempt against Hu Jintao during a PLA Navy inspection visit to Shanghai. More information on the book here.

  • SITA + more things

    SITA

    SITA | SITA statement about security incidentthis gave limited and basic information – specifically your name, membership number and tier, seating preferences and a code corresponding to your meal preferences. – according to Cathay Pacific. It looks like this attack on SITA was more about tracking the travel of persons of interest around the world; so more likely to be a state actor rather than commercial motives. China is known to use this kind of data to track and harass its enemies

    Business

    If you read nothing else here, read this piece of investigative journalism. It reads like something out of a post-Smiley John LeCarre novel – British American Tobacco Fights Dirty In West Africa – OCCRP

    Like China, The West Needs National Champions  

    China

    Jack Ma personifies the contradiction of China’s ideology | Financial Times – interesting end to the article, with a question about whether Goldman Sachs, BlackRock et al will be able to convincingly align themselves “politically, intellectually and emotionally” with Xi Jingping? How will the west regard Communist party cells in their management decision structures?

    China, Russia Images in U.S. Hit Historic Lows – I would imagine that this is a bigger problem for China than Russia. I think will continue to be a big issue for China and would be mirrored across other western countries across Europe. Worth reading alongside Xi Jinping turned me into a China hawk – POLITICO 

    The Fall of China’s Working-Class ‘Palaces’ – Sixth Tone – interesting read on ‘peoples palace’ public spaces

    Luxury

    Kering bets on first-mover advantage with resale | Vogue Business – pretty much all the major houses now have a resale brand of sorts

    H. MOSER & CIE SWISS ALP WATCH FINAL UPGRADE | Watches News – I do like the sense of humour in the design

    LOEWE | The Loewe Show Has Been Cancelled – Loewe’s approach to marketing its spring and summer collection aped a newspaper to create a cookbook.

    Loewe virtual collection newspaper themed look book
    Website screenshot

    Marketing

    An Oral History of Mountain Dew’s Puppy Monkey Baby Super Bowl Ad – this feels like the creative was done before the strategy which sounds completely out of whack

    Airbnb slashes spend in permanent shift from performance marketing to brand | Campaign – makes sense since AirBnB is ‘verging’ as Faris Yakob would say. And here comes the why: Why you need a strong brand to win in e-commerce: Adidas’ Simon Peel | WARC. More from Simon Peel here.

    Tymbals : The Agency of the Future – I was reading this by Nigel Scott. I suspect that he’ll be right. My main concern as a marketer is the piss-poor job that the martech stack players do, supporting brand building. The fundamental problem is they only view things from a performance marketing perspective because engineers, programme managers and even the company CMOs don’t get brand. These are the people that brought us growth hacking. Their model is a secondhand car lot salesman.

    Shoppertainment & Livestreaming Gain Steam in Europe’s E-Commerce | Alizila – QVC on your mobile…..

    Russia

    Why the Europeans Don’t Have a Russia Policy – Carnegie Europe – Carnegie Endowment for International Peace – the belief held by the older generation of German Social Democrats—and Christian Democrats—that Russia should not be isolated. This was the thinking behind Germany’s Ostpolitik, or Eastern policy, which was begun by the Social Democrats in the late 1960s. That policy was based not only on the idea of dialogue with Russia but also on the notion of Wandel durch Annäherung, or change through 

    Technology

    Qualcomm Snapdragon Sound Countdown | The Science Behind the Sound | Qualcomm – I think that this sits between two stools. It isn’t hi-fi and it won’t be cheap.

    Wave Goodbye, Hello MIPS as Chapter 11 Resolved | EE Times – still has a strategic focus on the RISC-based processor architectures. They are looking to support a mix of legacy MIPS technology and a new “standards-based 8th generation architecture,” based on the open source RISC-V processor standard

    Can WhatsApp stop misinformation without compromising encryption? — Quartz 

    Don’t know how to train your dog? This device will do it for you – CNET 

    Tools

    I have been playing with this for a few days now and could definitely see a use for it – flowchart.fun 

  • Pointy + more stuff

    Google acquires Pointy, a startup to help brick-and-mortar retailers list products online, for $163M | TechCrunchbuilt hardware and software technology to help physical retailers — specifically those that might not already have an extensive e-commerce storefront detailing in-store inventory — get their products discoverable online without any extra work – reminds me of the kind of thing you’d expect Tencent or Alibaba to do as China has led in O2O e-tailing. Pointy also fits into Google’s mission to organising all the worlds information. Over time, I can only see Pointy as being bad for retail margins.

    The problem with the idea of Pointy is that it treats all stock as equal, in reality the cost of an item isn’t only its price. A point that Pointy misses. There are also transport costs, time and convenience costs involved. For a real world story indexed by Pointy, the consideration of being able to drive to a nearby story and get something immediately isn’t a factor. How does Pointy know about the hassle of that same trip if one has to walk there and back instead? Does Pointy consider how heavy or bulky a product might be?

    San Francisco’s Robot Restaurants Are Going out of Business – thin margins don’t support high capital costs of automation

    11152015_Cathay Pacific Cargo_B-LJA_B748F_PANC_NAEDIT

    Cathay Pacific: Aircraft Changes & Flight Cuts to North America – SamChui.com – interesting cuts on previously big earning routes

    Mediatel: Newsline: How the UK is quietly importing a sinister political phenomenon“I have read so many predictions and trends about journalism in the past few weeks. The most significant trend, mostly unacknowledged, is that of politicians realizing they do not need to provide access or engagement with journalists, or even tell the truth, to be electable.” – where is this going?

    Make your China marketing pop with these pop culture tips – POP MART: the designer toy market in China is booming. Not that surprising given historic popularity in Hong Kong and Japan – in many respects culturally China is a laggard

    Silicon Valley and National Security – United States Department of State – basically you’re all a bunch of Quislings

    Fundamentals simply do not matter in China’s stock markets | Financial Times – Muddy Waters Research has demonstrated that for years, its also the reason why you should be wary of Chinese companies with foreign listings

    Framed — Pixel Envythree paragraphs in and it is already setting up the idea that personal privacy and public safety are two opposing ends of a gradient. That’s simply not true. A society that has less personal privacy does not inherently have better public safety; Russia and Saudi Arabia are countries with respectable HDI scores, brutal censorship and surveillance, and higher murder rates than Australia, Denmark, France, and the United Kingdom

    Sugar Bear’s Don’t Scandalize Mine was a go to record for me, but I’ve never seen a music video of it until now

    What Does Taiwan’s Public Think About Election Interference From China? – The Diplomathyper-polarization in views between DPP and KMT supporters highlights the difficulty in addressing cybersecurity and China more broadly. To reach a consensus requires first acknowledging and disrupting the echo chambers in which disinformation campaigns thrive, then the government must implement election transparency policies to more easily expose disinformation efforts. However, with increasing animosity between parties, this consensus may be hard to reach. Citizens may also be concerned that any steps the government takes are limiting their freedom of speech or other rights (paywall)

    China: no longer the place to be for young Singaporeans? | South China Morning Post – China no longer a place to do business

    Try as It Might, Germany Isn’t Warming to Huawei – The DiplomatHighest on their list of concerns has been the risk of exposing the future German 5G network to large-scale espionage and data theft on behalf of corporate and political actors in China. In recent years, Germany’s intelligence agencies have reported a steady increase in Chinese government-directed espionage and hacking activities against German targets, primarily with the aim of acquiring corporate secrets. China is now considered the source of the majority of cyberattacks against Germany. In 2019, some of the largest German companies confirmed that they had been targeted by a new wave of cyberattacks that likely originated with the Chinese government. During a parliamentary hearing on the issue of Huawei in October, Thomas Halden­wang, the president of Germany’s domestic intelligence agency (Bundesverfassungsschutz), claimed that Chinese espionage and cyberattacks have been expanding into more and more sectors of the economy and the state. According to Haldenwang, while Chinese cyberattacks in Germany were previously focused primarily on private corporations and technology

    China Manufacturing:”Elvis Has Left the Building” | China Law Blog – “China’s rising costs, tricky regulations and increasingly unstable geopolitical situation are forcing more manufacturers to move production elsewhere” and we should expect this exodus to gain speed in 2020, “despite the prospect of a minor US-China trade truce.”

    Marketing research: Chinese celebrity brand endorsers – Daxue Consulting – Market Research China – interesting turnover in celebrities and increased focus on where there influence lies. China no longer has the Jackie Chan type celebrity endorsement. Which was all things to all people. Chan was legendary for the amount of products that he promoted which became a joke

    Bose and HERE Fuel AR Experience Innovation By Combining Location and Audio Technologies – Semiconductor DigestHERE Technologies, a global leader in mapping and location platform services, today announced a collaboration with Bose Corporation to jointly enable their respective developer communities to deploy augmented reality (AR) location applications and services. This collaboration gives HERE developers access to the Bose AR platform and spatial-audio capabilities, and extends the HERE platform, positioning and mobile SDK location technologies to developers building audio AR applications and experiences. – ok so turn by turn direction or tourist style apps probably. The most interesting thing for me was that Bose AR isn’t just the audio enabled frames but recent noise cancelling headsets as well

    SPH print newspaper ad sales dive 20% on year | Media | Campaign AsiaSingapore Press Holdings, the parent company of The Straits Times, Lianhe Zaobao, and other news publications, saw overall revenue drop 3.8% in the first quarter of fiscal 2020 – interesting acceleration. Part of which is down to media agencies making more money from digital and some due to changing consumer habits. I’ve started taking a print newspaper subscription again as I value the juxtaposition good print design can bring

    NYT: Russian hackers successfully targeted Ukrainian gas company Burisma – AxiosPublic awareness of the Burisma hack cuts both ways politically. For former Vice President Joe Biden’s campaign, it means document dumps could happen at any time, with accompanying media frenzy and potentially damaging revelations. For the Trump campaign, it means that any such revelations will come pre-tainted with a Russian label

    Hair Love,’ Sponsored by Dove, Earns an Oscar Nomination for Best Animated Short | Muse by Clio – poses interesting questions about the role of brands in media

    John Lewis marketing boss Paula Nickolds departs before starting | The DrumAnusha Couttigane, principal fashion analyst at Kantar, said that whoever takes the lead will need to rethink its long-running, and arguably tired, festive advertising strategy which has relied on blockbuster, tear-jerker creative to encourage shoppers into stores. “John Lewis needs to continue evolving its digital marketing efforts. While the company’s Christmas mascot, the accident-prone dragon Excitable Edgar, was warmly received, the debut of the brand’s Christmas advert is simply not the event it once was,” – quite a burn right there.

    Sonos hits Google with lawsuit over wireless speaker patents“Google has been blatantly and knowingly copying our patented technology” for years. Sonos and Google collaborated in 2013 to add the Play Music service to Sonos speakers, and more recently, the two worked to bring Google’s digital assistant to Sonos speakers, alongside Amazon’s counterpart, Alexa. “Despite our repeated and extensive efforts over the last few years,” Spence told the Times, “Google has not shown any willingness to work with us on a mutually beneficial solution. We’re left with no choice but to litigate,”

    With nothing to lose, loners build future in China’s hollowed-out north – Reuters“Social classes are fixed,” Li said. “The poor can never achieve anything. When you encounter problems, if you can solve it, great. There’s not much you can do otherwise.” – interesting consumer comments that explain the slow down in China’s economic growth

    Dark Patterns after the GDPR: Scraping Consent Pop-ups and Demonstrating their Influence by Nouns, Liccardi, Veal, Karger and KagalThe results of our empirical survey of CMPs today illustrates the extent to which illegal practices prevail, with vendors of CMPs turning a blind eye to — or worse, incentivising —- clearly illegal configurations of their systems. Enforcement in this area is sorely lacking. Data protection authorities should make use of automated tools like the one we have designed to expedite discovery and enforcement. Designers might help here to design tools for regulators, rather than just for users or for websites. Reg- ulators should also work further upstream and consider placing requirements on the vendors of CMPs to only allow compliant designs to be placed on the market. (PDF)

    Unmasking the secret landlords buying up America | Reveal – some 25 percent of US residential property is now owned by anonymous shell companies

    Daring Fireball: Apple’s One Remaining Use of the Word ‘Macintosh’ – probably not the smartest move given the amount of IP and goodwill in the brand and rapacious competitors who make early Microsoft look like the Bill & Melinda Gates foundation

  • Car into a smartphone + more

    Horace Dediu on the transformation of the car into a smartphone. Turning a car into a smartphone isn’t a technology revolution that particularly excites me. I prefer things that can kill me to be using highly reliable real time operating systems with no real time network connectivity – if they have to run software at all. Former Thai finance minister Suchart Jaovisidha who was locked inside his BMW limousine by its onboard computer is a lesson to us all.

    China Mobile 5G launch video is absolutely terrifying and probably the best advert for LTE that I’ve ever seen.

    China Mobile Hotspot

    Consumer use case doesn’t seem to be that high on their priority. So there’s no downloading of Netflix style TV in a flash.

    So what is the killer app? It isn’t autonomous cars, or life saving tele-medicine. But dystopian omnipresent Chinese security. There’s no way I’d be buying a Huawei 5G handset after watching this. It has extra resonance with the current ‘Be Water’ protests going down in Hong Kong. More wireless related posts here.

    I am guessing that China Mobile won’t be handing out copies of Shoshana Zuboff’s The Age of Surveillance Capitalism. Here some of the books main topics are discussed by Shoshana Zuboff, Carole Cadwalladr, Paul Hilder and Shahmir Sanni.

    VCCP’s first campaign for Cathay Pacific is interesting. It has moved away from the professional business traveller to focus on the leisure travel market. This might be a bet on where the Hong Kong economy is going and a ploy to try and tap into the burgeoning Chinese luxury travel market. I suspect that a good deal of it is Cathay Pacific not being price and service competitive with the likes of Oatar Airways on premium long haul flights.

    For me this was a generic ad highlighting Cathay’s overall service rather than the business class experience. which is wedged in awkwardly on the end.

    Finally, Robin Sloan’s short story The Sleep Consultant | The Meteor – feels like as if William Gibson started writing for Monocle.