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Brand proposition

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, howto | 怎麼做 | 방법 | 実行する方法, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, tools | 工具 | 도구 | ツール by .

The brand proposition is what fires creative thinking in advertising and the bane of junior planners. In fact, the brand proposition is a topic of conversation for advertising planners, in the same way that the weather is for British and Irish people. It is a source of endless debate and discussion. Firstly, let’s discuss what’s […]

Thirtysomething & more things

Published: (Updated: ) in culture | 文明 | 미디어와 예술 | 人文, design | 設計 | 예술과 디자인 | デザイン, gadget | 小工具 | 가제트 | ガジェット, media | 媒體 | 미디어 | メディア, software | 軟件 | 소프트웨어 | ソフトウェア by .

Thirtysomething I remember catching Thirtysomething in between working and DJing on a weekend and during my evenings. What caught my eye at the time is that the show felt ‘bigger’ than other shows on TV at the time. It was down to Thirtysomething having talented directors and really good script writers who managed to tease […]

Indian hackers & more stuff

Published: (Updated: ) in beauty | 美容產品 | 화장품 | 化粧品, china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, economics | 經濟學 | 경제학 | 経済, ethics | 倫理 | 윤리학, finance | 은행업, fmcg | 雜貨業務 | 소비재 | 食料品事業, germany | 德國 | 독일 |ドイツ, health | 衛生保健 | 보건 의료, hong kong | 香港 | 홍콩 | 香港, japan |日本 | 일본, materials | 原料 | 원료 | 原材料, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, security | 保衛 | 정보 보안 | 情報セキュリティー, technology | 技術 | 기술 | テクノロジー, telecoms | 電信 | 통신 | テレコム, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー by .

Indian hackers The Bureau of Investigative Journalism have an interesting article on Indian hackers who work in the ‘hack-for-hire’ industry: Inside The Global Hack-For-Hire Industry. Indian hackers are typically used because their clients are unlikely to be prosecuted under their home country laws like the UK Computer Misuse Act. Indian hackers have gone after British […]

Subprime attention crisis

Published: in business | 商業 | 상업 | ビジネス, consumer behaviour | 消費者行為 | 소비자 행동, ethics | 倫理 | 윤리학, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, oprah time | 書評 | 서평 : 文芸批評 by .

Subprime attention crisis is a short book, or a long essay depending on the way you want to look at it. It was written by Tim Hwang. About Tim Hwang Hwang is a lawyer working for email newsletter platform Substack. Prior to this he worked in a US think tank attached to Georgetown University: Center […]

Ford Fiesta

Published: in business | 商業 | 상업 | ビジネス, consumer behaviour | 消費者行為 | 소비자 행동, design | 設計 | 예술과 디자인 | デザイン, energy | 能源 | 에너지 | エネルギー, gadget | 小工具 | 가제트 | ガジェット, innovation | 革新 | 독창성 | 改変, marketing | 營銷 | 마케팅 | マーケティング, spain | 西班牙 |스페인 | スペイン by .

My Ford Fiesta driving experience The Ford Fiesta will be forever linked to my early driving experience. I started learning to drive in the 1990s. Back then leasing agreements and car finance weren’t really a thing due to high interest rates. (There is a whole other blog post that I should write at some point […]