Search results for: “gen x”

  • Malayan emergency + more things

    Psychological Warfare of the Malayan Emergency – interesting read; I wonder what C.C. Too would have made of the Leave and Remain campaigns? It is amazing how much of things in the UK goes back to Borneo and the Malayan emergency. The COIN strategies that were successful in the Malayan emergency were applied time and…

  • The biggest Public Relations agencies; stuckness and market dynamics

    The Holmes Report came out with their top 250 (biggest) PR agencies around the world in terms of billings. I decided to delve into the numbers for financial years 2014 – 2017. Macro picture What the numbers suggested at a macro level were three things: Overall billings growth was declining year on year The amount…

  • China marketing agency landscape

    China marketing agency changes Over the past two decades the China marketing agency landscape had got used to go-go growth, just by showing up. The Xi-era of China has seen the end of the go-go years in economic growth in China.  This economic maturation was one of the factors picked up on Arun Sudhaman’s analysis…

  • Twitter bars intelligence agencies + more

    Twitter Bars Intelligence Agencies From Using Analytics Service – WSJ – I don’t think that this will affect Twitter’s revenue that much. I also don’t think that Twitter bars intelligence agencies will restrict their access to information overall China white-box players leaving tablet market and pushing into new applications – focus instead on ‘two-in-one’ device, robots and…

  • Integrated agency wins

    I started thinking about integrated agency wins when I read that Asda appointed Publicis after a short pitch process this week. What was notable about the win was that it covered both creative and media briefs. Notable enough to become a conversation topic when I met up with industry friends for coffee. Integrated wins are…

  • Generation X + more things

    5 Reasons Marketers Have Largely Overlooked Generation X | Adweek – definition of generation x is an issue, small segment (weird 18 year block rather than 20 year block), transitional position in terms of analogue and digital world experience, identification with the label generation x. More on gen-x here Video surveillance cued for surge in next five…

  • What does ZBB mean for agencies?

    After talking with a friend I pulled together a brief presentation for them which explained what Zero Based Budgeting (ZBB) practices at a client were likely to mean for an agency. What does Zero Based Budgeting mean for agencies? from Ged Carroll The key takeout for me are is one of attitude. ZBB isn’t about cost…

  • Generational user experience effects

    This post fell out of a conversation I had about mobile applications in particular SnapChat. The idea of generational user experience effects came from my own experience of consumer electronics. This  crossed over from wired and analogue devices through to the present day, which provides me with a wide perspective on how things have changed.…

  • Agencies in US + more things

    U.K. Marketers Will Use Fewer Agencies by 2020, Report Says | Advertising Age – focused on doing prospecting and CRM in-house. Agencies will shrink because its not that hard to media plan if you’ve decided on Google and Facebook. (Not the smartest play, but one that inhouse marketers are increasingly adopting). More marketing content here. Apple…