Last week Microsoft Corp. announced that it was cutting medical benefits, stock discounts and parent leave for employees. The medical benefits cut amounted to a measure to encourage them to use generic drugs rather than prescription drugs in order to the help the company conserve its 50 billion USD cash pile.
The chosen few, are not happy according to results of an internal poll obtained by Reuters.
This follows on from changing the stock options structure, allegedly to improve corporate governance and had the effect of making it less likely that their hard work would be converted into the status of a burnt out millionaire. In addition, Bill Gates has become one of the largest investors in the pharmaceutical sector.
I must admit I don’t feel that sorry for them:
– In the case of the prescription drugs cut, why pay more for a brand that only does the same or is worse than a non-label product? Agreed, oh but wait a moment, that disrespects investments made by companies in intellectual property and building a brand, rather like the arguments that Microsoft employs against the open source LAMP cabal? (LAMP is geek marketer speak for Linux, Apache, MySQL, PHP)
– It shows that Microsoft is becoming a middle aged and mature business. Therefore there is less likely to be a Windows 95 type cancer spreading through technology. The new new thing is likely to happen elsewhere
– Microserfs are likely to be less committed and work less hours, they will no longer feel that they have everything to play for. That means less products launched, products taking a longer time to get to market and less commitment in marketing the products. This provides other companies and start-ups with a better chance of bringing truly innovative products to market, with less chance of suffering a Netscape-like death
– Nothing loosens tongues like dissatisfaction. It is noticeable that that benefits cuts have been brought in after the company made its peace with the US government, Oracle, Sun Microsystems and AOL. However there is still some outstanding court cases like Microsoft v Burst.com, the EU and South Korea that could benefit from some prime time whistle blowing a la Deep Throat’s role in the Watergate Scandal
– It is a bit of a leveller in the Microsoft class structure. Vested staff (full-time employees) were known to lord it over contract employees wearing pin badges with the message “Fuc* You – I’m Vested”. This message kind of rings hollow now. In addition, it lows the still huge challenge facing those workers who would like union recognition. (Microsoft historically has been an anti-union shop, but treated its serfs well)
– Anybody who has seen the blue screen of death, been stymied by a wizard, irritated by a paper clip, or had a corrupt file with two weeks of work in it would be sitting there wondering why the hell Microserfs deserve more than a McDonalds Happy Meal(TM) and sharp kick in the backside. Guys many of your products lack quality, when they’re good they’re cool (Microsoft Word and Excel on the Mac) but the vast majority of time they are like a sprinkling of hundreds and thousands (marketing and candy coloured graphics) used to hide a manure heap. To paraphase Martin Luther – it doesn’t matter what you cover it with a manure heap is still a manure heap
OK before I get pro-Microsoft hate mail, I have enough respect for some of the decent products they’ve made to give the disgruntled Microserfs some words of wisdom:
– Don’t complete another survey on an internal web site, they can trace you from your IP address or other internal network identifiers. They know who you ‘troublemakers’ are. In fact wait until a colleague leaves their PC and do it on theirs instead, now your job is likely to be more secure because guess whose job is more likely to be offshored now? BOGU (a quaint Microsoft phrase that means ‘bend over and grease up’)
– Read Dilbert and Machiavelli’s The Prince diligently to learn how to survive in the Microserf culture
– Get a life, you aren’t going to make dent in the universe, get out meet people, make someone happy and through that hopefully find your own happiness, volunteer at The Samaritans and try to make more of a difference than just screwing over the same poor saps with a new winkle in the licensing agreement
The 2026 media diary post is an update and a reflection on past posts that I have written in the same vein. The first one was inspired by a request that Stephen Waddington put out in 2015.
I wrote the next iteration during CoVID. I was working from home in a role where it was getting hard for me to continue to add value. I had done much of the building capability I had been brought in to do and the business was in stasis following a purchase by a larger firm. I finished up at the business and moved to do strategy for the global launch of Wegovy.
My 2026 media diary evolved.
Messaging mayhem
I still rely on various messaging platforms. At the moment its:
Google Meet
KakaoTalk
Slack
Microsoft Teams
WeChat
WhatsApp
Thankfully I only use Zoom for the occasional webinar call now. I switched companies during lockdown and moving from working on Zoom, to working on Teams was a huge improvement in cognitive load.
Zoom has migrated for lots of organisations from a video chat platform to a video broadcast platform.
Skype was finally killed off by Microsoft, though the writing was on the wall long ago, due to poor product management. Any recommendations for a better VoIP client to deal with calling US businesses gratefully received. Skype had its niche and it is missed for it.
The most notable update to my 2026 media diary is what’s missing. I no longer use Netflix. Instead, I save the subscription fee and buy DVDs and Blu-rays of films that I actually want to watch.
Apple TV’s smaller collection of high quality series has more appeal as does some of Amazon Prime Video’s tentpole productions.
The media remains the same
I have been a subscriber of the US edition of Wired magazine. Back then it worked because I had a lot of technology clients, for a long time I had no technology clients and then I did two engagements: Google Cloud and Arm Semiconductor.
The Financial Times is the best in a rather poor landscape of newspapers. Yet it sill proves surprisingly handy.
I still love Monocle and Japanese style magazine HailMary.
RTÉ is still a connection to home. In my 2026 media diary I rely even more heavily on podcasts rather than the BBC. My podcast tastes tend to run professional, current affairs analysis or financial news including:
Asia Geopolitics by The Diplomat
Asia Stream by Nikkei Asia
Independent Thinking by Chatham House
KBS World Radio News
English News – NHK World Radio Japan
A brace of podcasts by Bloomberg, CNBC, CSIS, the FT, Monocle and Reuters. I still keep an eye on the best part of 1,100 online information sources using Newsblur.
Social disengagement
While I will occasionally log on to Twitter (I resolutely refuse to call it X) to browse the lists that I have curated on the platform for certain subjects such as China analysis, my use of micro-blogs in general has decreased massively. My posts on Instagram are occasional too.
I still use LinkedIn for work and have a couple of dark social communities across Slack and WhatsApp that I check in on daily. I am now a member of a WhatsApp group for the people living in my block of houses.
Brands that cut through
It has been fascinating to watch ASOS’ pivot to attempt brand building. While the cost cutting has taken the headlines, and the gross merchandise value continued to decline, consumers are at least taking a look at the platform again. Secondly, they have managed to reduce their reliance on discounts.
I wish that they would double down on their brand building efforts through, creative like this needs time to burn in.
I have a strangely deja vu relationship with brands at the moment, direct to consumer brands like Suri or Tallow + Ash advertising remind me a lot of the JML screens in Wilko and Woolworths, slavishly copying the show-and-sell concept. Other brands like Gymshark feel very similar to QVC and IdeaStore. Brands have managed to partner with creators to extend shopping TV onto YouTube. They have built mental availability in the must-avoid category inside my head.
Quality still counts. My wardrobe changed a bit since my last media diary. If you told my 2020 or 2015 media diary self that I would have had Nike ACG and Patagonia in my wardrobe I would have been surprised. My 2026 wardrobe now has Patagonia high loft fleeces and Nike ACG Goretex shells, the reason was quite simple. Nike and Patagonia were just building them better. I had a zip, not the zipper, but the zip come off my North Face jacket in my hand. Any North Face item I now own is well over ten years old. I still like Carhartt but wear more Gramicci climbing pants for comfort.
Finally, I have been disappointed by Sony’s retreat from consumer electronics, it felt like a personal betrayal. Sony’s self-described purpose is ‘fill the world with emotion, through the power of creativity and technology’ yet it dropped consumer electronics and hi-fi components for Sony old peoples homes and life insurance.
I have been thinking a lot about William Gibson recently. Judging by my social feeds, the Neo Tokyo aesthetic has saturated mainstream culture (from 90s anime clips, tech wear, creator built cyber decks and Hong Kong at night) and our Silicon Valley elites sound more like Wintermute at every turn.
The K-shaped economy described by Gary Stevenson in his thesis, feels very much like the have-nots of the sprawl trilogy.
Finally, Apple is on the cusp of releasing a TV adaptation of Gibson’s first novel Neuromancernext year. So I had to post these vintage videos of Gibson as they feel so ‘now’ despite being decades old.
William Gibson talking about cyberpunk as a genre in 1990. He calls a distinctively post-modern fiction genre. In a prophetic turn they talk about the unique way in which cyberpunk has been manifested into the real world; just not in the countercultural way that Gibson envisaged. Although the relationship now between Gibson’s work and the real world are probably too close for comfort. And there is a great interview with Timothy Leary.
Related to that was the cypherpunk movement who realised that cryptography was essential to online worlds.
Cypherpunks were concerned about the government a quarter century before the Edward Snowden leaks and the algorithmic web with a web of data for sale to advertisers and bad actors.
And in this clip, William Gibson contextualises the early web in this interview
30 Years of Micro Motors to Robot Dexterous Hands: MINDSYNC TECH and Jiangsu Leili Solve the Mechanical Stiffness Problem in Humanoid Gripping – interesting article in Pandaily. It’s basically smaller sizes of strain wave gears. Back when I went to the launch of Automata’s EVA robotic arm launch, strain wave gears came up as a topic of conversation. Robotic precision focused on software because only standardised strain wave gears were available from a limited amount of suppliers like Harmonic Drive. The Chinese seem to have sidestepped this innovation pinch point with powered strain wave gears small enough to operate a robotic hand with a high degree of dexterity.
Gadgets
Open Source Vacuum Avoids Cloud | Hackaday – thanks to open source software, a Raspberry Pi board, off the shelf parts and accessible additive manufacturing there is now an open source Roomba style vacuum cleaner.
ChinAI #366: Most Companion Robots Die by Day 30 – model capabilities will become increasingly cheap, while scenario-specific evaluation datasets will become increasingly expensive. Most companion products will not die because their AI models lack power, but because users stop opening the app by Day 30.
Doubling down on manufacturing at its EV hub in Hefei, China as part of what Blume describes as an “in China for China” approach.
Exporting the cars it produces in China, in Blume’s own words, to Southeast Asia, Australia, India, South America, Africa and Europe, in what looks more like an “in China for the world” strategy (minus the US market).
Pursuing mass layoffs in Germany, while luring Chinese carmakers into the German factories that Volkswagen is struggling to sustain.
Urging the EU to accelerate and broaden its trade defense measures against Chinese competitors that are seizing market share for plug-in hybrids at an astonishing rate.
Russia’s Newest Kh-101 Cruise Missile Upgrade Points to Chinese Help | Wes O’Donnell – the recent upgrade to Russia’s Kh-101 missile capabilities owes far less to stolen Western secrets than it does to Chinese industrial hardware. Whilst espionage may have ironed out a few technical creases, Russia is quietly acquiring the machine tools and microelectronics from Chinese suppliers. These are needed to turn a dormant Soviet-era innovation into a mass-produced reality.
The rationale for putting such high-spec, durable components like single-crystal engine blades into a single-use weapon comes down to a recent design trade-off. Having substantially increased the missile’s warhead size at the expense of its fuel capacity, Russian engineers required a hotter, vastly more efficient engine to recoup the lost flight range. Manufacturing equipment sourced from Chinese vendors provided the industrial “kitchen” necessary to make this crucial engineering workaround a reality.
The 6 wildest claims in Apple’s lawsuit against OpenAI | The Verge – OpenAI allegedly “coached” Apple employees on how to bypass security measures. Apple alleged Tan kept an internal document that outlines employee off-boarding procedures. OpenAI allegedly used this information to warn employees coming from Apple about the company’s security checks and “coached” them on how to avoid it.
OpenAI advised departing Apple workers not to disclose their new employer and also offered tips on how to avoid a “dreaded walk out,” which would result in their immediate removal from the company, preventing them from accessing Apple’s systems for a standard two weeks, the lawsuit alleges. OpenAI is accused of telling Apple employees not to “sign anything at the exit interview,” and if they’re asked to sign a document, to tell OpenAI “asap.”
In the lawsuit, Apple says that OpenAI’s alleged tactics “appear to be having their desired effect.” Apple claims it has noticed “a recent trend of employees who are leaving Apple for OpenAI and taking steps to evade security measures,” including workers “ignoring outreach by security personnel to schedule exit processes and security reviews.”
Secondly there is a need in Chinese culture for events to be bustling with people. I remember going to the China South City wholesale mall in the Shenzhen region. Some of the car park was converted into basketball courts so that there would be the sound of people there, even if they were having fun rather than purchasing supplies for their business.
The problem for Rolex got much worse when this story breached beyond the Chinese internet into the feeds of western watch enthusiasts.
In 2024, Oracle made a $6.5 billion deal to build an data centre complex in Malaysia from which it could supply computing power to ByteDance, the Chinese parent company of TikTok, and other foreign companies. Oracle’s facility in Malaysia was soon on track to become the second-biggest in the world, providing by one estimate more than one-fifth of China’s total A.I. computing power. Ellison is now powering the A.I. ambitions of China aka America’s biggest geopolitical rival.
Cybersecurity expert Steve Sims discusses how hackers are now using AI.
Palantir CEO Alex Karp says ‘something has gone completely wrong’ with how AI is sold | CNBC – Palantir CEO Alex Karp caused a stir by discussing what he says is growing unhappiness among U.S. businesses about the costs to access models from the biggest AI companies, like OpenAI and Anthropic. And he asserted that those customers are getting “no value” from the technology.
Axios AI+ |⛽ Trading compute – 1 big thing: Wall Street wants to trade AI compute like oil. This reminded me a lot of Enron’s doomed attempt to trade bandwidth in a similar way, which was the core offering of Enron Broadband Services.
AI reckoning as a term is a rather stark warning. Even more so when it comes from Aswath Damodaran who is a professor of finance at the Stern School of Business at NYU (New York University).
The reckoning that Damodaran is concerned about is a ‘Minsky moment‘ and represents a stark contrast to the boundless techno-optimism of Marc Andreessen.
The AI reckoning wasn’t on the mind of investors who bought into Cerebras Systems.
Cerebras Systems makes wafer sized chips with memory and processing on the same die. This reduces latency and increases speed. As cool as Cerebras Systems technology is, the company currently has sales of $510 million and was valued on its opening day of trading at $71 billion.
AI-Powered Cyberattacks | Robert Scoble and A glimpse into cyber-security’s AI-driven future | The Economist – A few years ago a participant used the conference network to hack a water-treatment facility in America (Messrs Wyler and Stump are cagey about the details). Another hid behind the din of legitimate hacker traffic to attack government websites and payment systems. The noc team traced him, sent him a message reminding him that doing illegal things from Black Hat was still illegal, then watched him close his laptop and walk away. Hackers on the other side of the world try their luck too. When the registration server was switched on, attacks began at once, including traffic that appeared to originate in Romania….Mr Stump says the noc has seen a pattern across multiple Black Hat conferences in which Taiwanese participants show up with hacked devices. “Most of [the traffic] goes back to China,” he says. ai-powered attacks by nation-states or cybercriminals are likely to intensify.. The team thinks the ai race is only beginning. For Mr Wyler, the vulnerabilities discovered by Mythos, including some that have gone undetected for decades, are to be welcomed rather than feared. “We now know they’re there.” All the same, cautions Mr Stump, the next two years will be turbulent, as more flaws will be uncovered; more breaches will occur as firms feed sensitive data into ai systems; and more insecure code will be written.
I am not a football fan, but I recognise the power that the 2026 World Cup has to move hearts and minds. This year it’s being hosted by Canada, Mexico and the United States. The 2026 World Cup fan experience is shrouded in uncertainty.
I found it interesting that both adidas with the launch of its match ball and Panini with the launch of its sticker book both marked the start of the countdown to the 2026 World Cup season.
Chinese countryside’s quieter strains – by Yuxuan JIA – Decades of son preference have left villages full of unmarried men, driving bride prices higher and sustaining a shadow market for “Vietnamese brides” that can slide into fraud, coercion, and trafficking. Young people, especially young women, are drifting away from rural patriarchy and the obligation-heavy world of kinship and “face”, while the influencer economy and short-video apps offer fantasies of easy money to teenagers with weak school prospects.
Why Catholicism is drawing in Gen Z men | Washington Post – “I don’t want to be too disparaging about them because they’re our Christian brothers and sisters, but worshiping in a big former supermarket with dry ice machines and a pop band, it’s not really traditional Christianity,” Father Longenecker said. His new parishioners are attracted to “very traditional worship with lots of incense and altar boys and sacred music in the traditional style.”
More NatSec | Big Lychee, Various Sectors – From the government’s press release… Safeguarding national security is a continuous endeavour with no end point. At its core this sounds like the Stalin derived Maoist principle of struggle. National security ‘enemies’ like Jimmy Lai, Chow Hang-tung, Lee Cheuk-yan and Albert Ho serve the same purpose as George Orwell’s character Emmanuel Goldstein in his novel Nineteen Eighty-Four. The ever-tightening system is allegedly concerned with leaderless lone wolves, small cells and external actors – but the reality is just control in Orwell’s novel.
Revising Hong Kong’s Past – Lingua Sinica – Among the changes noted was a complete erasure of references to the Tiananmen Massacre, which was recast as “political turmoil in the late spring and early summer of 1989.” Gone from the exhibit entirely, the Ming Pao reported, is a previous image that showed one million Hong Kongers taking to the streets in 1989 in support of the demonstrators in China.
I am skeptical about ‘gurus’. However, I found this Tony Robbins video good for getting out of a period of ‘stuckness’ in my thinking. Robbin’s ideas about priming, in particular they way he links physical activity to mental exercises works and has a good deal of neuroscience behind it.
Japan loses its thirst for vending machines | FT – Tens of thousands of vending machines are vanishing from Japan, as machines that once symbolised the nation’s love of innovation are shunned in a climate of rising inflation and deepening labour shortages.
The nation’s stock of 2.2mn drinks vending machines is down 23 per cent from its bubble-era peak in 1985, according to the Japan Vending System Manufacturers Association.
The faltering economics of running a national vending machine empire were exposed when DyDo, Japan’s third biggest operator, this month said it would scrap almost 7.5 per cent of its network of 270,000 units after posting its largest ever annual loss. – what surprised me was that the vending machines weren’t digitised.
Why do men love Stone Island | FT – “Football in the late 1980s and 1990s was a heavily policed environment under surveillance, where visibility carried risk,” says Andrew Groves, professor of fashion design at the University of Westminster. “On the terraces, clothing wasn’t decoration, it was risk management. Stone Island mattered because its garments were already structured around concealment, modulation and elective visibility. The detachable badge, reversible constructions, modular hoods and certain fabric treatments enabled wearers to calibrate how legible they were, depending on context. Football casuals were not simply performing taste; they were managing recognition.”
Apple rolls out UK age checks for iPhone users | FT – interesting move, I did notice that it assumed my account was adult due to the length it had been held. It reminded me of friends who registered email addresses, domain names and even social media handles for their newly born children – and did just enough to keep the accounts alive.
The 49MB Web Page | thatshubham – Beyond the sheer weight of the programmatic auction, the frequency of behavioral surveillance was surprising. There is user monitoring running in parallel with a relentless barrage of POST beacons firing to first-party tracking endpoints (a.et.nytimes.com/track). The background invisible pixel drops and redirects to doubleclick.net and casalemedia help stitch the user’s cross-site identity together across different ad networks.
When you open a website on your phone, it’s like participating in a high-frequency financial trading market. That heat you feel on the back of your phone? The sudden whirring of fans on your laptop? Contributing to that plus battery usage are a combination of these tiny scripts.
Ironically, this surveillance apparatus initializes alongside requests fetching purr.nytimes.com/tcf which I can only assume is Europe’s IAB transparency and consent framework. They named the consent framework endpoint purr. A cat purring while it rifles through your pockets.
So therein lies the paradox of modern news UX. The mandatory cookie banners you are forced to click are merely legal shields deployed to protect the publisher while they happily mine your data in the background
The online retail giant said there had been a “trend of incidents” in recent months, characterised by a “high blast radius” and “Gen-AI assisted changes” among other factors, according to a briefing note for the meeting seen by the FT.
Under “contributing factors” the note included “novel GenAI usage for which best practices and safeguards are not yet fully established”.
A glimpse into cyber-security’s AI-driven future | The Economist – A few years ago a participant used the conference network to hack a water-treatment facility in America (Messrs Wyler and Stump are cagey about the details). Another hid behind the din of legitimate hacker traffic to attack government websites and payment systems. The noc team traced him, sent him a message reminding him that doing illegal things from Black Hat was still illegal, then watched him close his laptop and walk away. Hackers on the other side of the world try their luck too. When the registration server was switched on, attacks began at once, including traffic that appeared to originate in Romania….
Mr Stump says the noc has seen a pattern across multiple Black Hat conferences in which Taiwanese participants show up with hacked devices. “Most of [the traffic] goes back to China,” he says. ai-powered attacks by nation-states or cybercriminals are likely to intensify… The team thinks the ai race is only beginning. For Mr Wyler, the vulnerabilities discovered by Mythos, including some that have gone undetected for decades, are to be welcomed rather than feared. “We now know they’re there.”
All the same, cautions Mr Stump, the next two years will be turbulent, as more flaws will be uncovered; more breaches will occur as firms feed sensitive data into ai systems; and more insecure code will be written.
OpenAI acquires popular tech talk show for ‘low hundreds of millions’ | FT – ChatGPT-maker moves into broadcasting with deal for TBPN after it had pledged to abandon ‘side-quests’ – I think that this is trying to balance the narrative with Anthropic which is ripping ahead. In past decades you would have dumped a lot of money into a campaign run by a PR agency, but time moves on
New Internet of Things Plan Targets Global Infrastructure – Jamestown – A new action plan for the Internet of Things (IoT) increases the possibility that Chinese-built connected infrastructure in the United States could become a platform for data access, cyber pre-positioning, and attacks on U.S. cyber-physical systems in a prolonged crisis or confrontation. The plan, launched jointly by nine ministries, defines IoT as a total cyber-physical environment that links “people, machines, and things” across sensing, networks, platforms, applications, and security, and sets targets for 10 billion terminal connections, more than 50 standards, and deployment across production, consumption, and governance. The plan indicates Beijing is moving from connected devices to connected backbone systems. It reinforces the new Five-Year Plan, suggesting that the People’s Republic of China (PRC) wants to supply not only endpoints like sensors, appliances, and vehicles but also the next generation of AI, computing, and space-ground communications infrastructure that will underpin them.
