Ged Carroll

Search results: procter

Five for Friday | 금요일에 다섯 가지

Published: (Updated: ) in china | 中國 | 중국 | 中華, ireland | 愛爾蘭| 아일랜드 | アイルランド, luxury | 奢華 | 사치 | 贅沢, marketing | 營銷 | 마케팅 | マーケティング, philippines | 필리핀 제도 | 필리핀 제도 | フィリピン, technology | 技術 | 기술 | テクノロジー by .

The Jeremy Renner store – this must be the 21st century equivalent of the celebrity infomercial on cable TV: @ Amazon.com. The Jeremy Renner store is interesting because it’s an odd choice of celebrity. More on Amazon here. Nike China with Weiden + Kennedy did these great basketball-themed adverts Laundry Musical. Procter & Gamble invented the […]

Marketers bookshelf recommendations

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア by .

My recommendations for a marketers bookshelf is based on my own reading. My own experience is very consumer, brand communications and behavioural change focused. Here’s some recommendations, they aren’t in a ranking or grouped in a particular order. Insights, planning and strategy Most marketing communications projects are trying to create some sort of behavioural change […]

The advertising industry post (prompted by WPP’s 2017 financial results)

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, technology | 技術 | 기술 | テクノロジー by .

Sometimes the most straightforward posts take the longest to write. When I started on this one last week the big question in the minds of people who watch the big advertising conglomerates is are WPP numbers a company problem or an industry problem? WPP is looking to simplify its structure with a view to becoming […]

Ad spend and other news

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, consumer behaviour | 消費者行為 | 소비자 행동, design | 設計 | 예술과 디자인 | デザイン, innovation | 革新 | 독창성 | 改変, luxury | 奢華 | 사치 | 贅沢, media | 媒體 | 미디어 | メディア, technology | 技術 | 기술 | テクノロジー by .

Ad spend Unilever threatens to pull ad spend from platforms that ‘breed division’  – “Consumers don’t care about third-party verification. They do care about fraudulent practice, fake news, and Russians influencing the US election. They don’t care about good value for advertisers. But they do care when they see their brands being placed next to ads […]

Work with Ged Carroll for strategic expertise

If you want to work with Ged Carroll; the first thing you’ll need is proof of what I can do. Here are my basic credentials, with contact details at the back. You can download your own copy with additional information and embedded video content here. <span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> […]