Search results for: “programmatic advertising”
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Ad blockers
If you work in the advertising or media sectors, the elephant in the room will be the problem ad blockers. Specially developed software designed to stop ad tracking and ad vending online. Over five years from 2010 to 2015 the installed base of ad blockers has increased eight-fold. The root problem is a that of…
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2016 just where is it all going?
I started to think about 2016 just where is it all going?And Uber immediately sprang to mind. It is obvious that Uber’s CEO had never watched The Princess Bride, a cultural touch stone for both generation x and generation y, otherwise they would have known the maxim: Never get involved in a land war in…
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Agencies in US + more things
U.K. Marketers Will Use Fewer Agencies by 2020, Report Says | Advertising Age – focused on doing prospecting and CRM in-house. Agencies will shrink because its not that hard to media plan if you’ve decided on Google and Facebook. (Not the smartest play, but one that inhouse marketers are increasingly adopting). More marketing content here. Apple…
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2014 crystal ball gazing: how did I do?
2014 crystal ball gazing 2014 crystal ball gazing was a culmination of thinking that I have been doing on where digital is going. For the past few years I have been thinking about where digital is going and what it all means. At the end of last year here were my projections. I do realise…
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Artificial intelligence + more things
UBS uses artificial intelligence to deliver personalised advice to wealthy clients | South China Morning Post – should this artificial intelligence have to be registered and certified as a financial advisor? I could see a number of legal issues with this. Artificial intelligence brings up questions around legal liability and how could it have personal indemnity…
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Beheadings + more things
The Laborers Who Keep Dick Pics and Beheadings Out of Your Facebook Feed | WIRED – moderation might make up half the staffing numbers of social media sites. The materials is not only traumatic for the moderation staff, but often criminal evidence. Deleting beheadings might be disposing of war crimes evidence. As repulsive as beheadings are,…
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DJ equipment + more stuff
Pioneer To Sell DJ Equipment Business For More Than Half A Billion Dollars » Synthtopia – interesting move, particularly with the launch of the new turntable. Pioneer’s DJ equipment business gave them a fill up as hi-fi revenue dropped. Pioneer CDJs managed to replace Technics as the industry standard in DJ equipment for many clubs. What…
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Eterna + more news
Eterna Chopard named the Official Timing Partner of Porsche Motorsport – Luxury News – interesting given that Porsche has its own watch brand made by Eterna. Eterna are a Swiss watch brand that pioneered using ball bearings in watches. The Israel navy and special forces used Eterna dive watches back when the Royal Navy divers…
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Webcam images + more news
Webcam images UK spy agency intercepted webcam images of millions of Yahoo users (Guardian) – UK spy agency intercepted webcam images of millions of Yahoo users — • Optic Nerve program collected Yahoo webcam images in bulk — • 1.8m users targeted by GCHQ in six-month period alone – the cynical may draw a comparison to…