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Early January means CES 2012 in the tech calendar as the media gives its full attention to the consumer electronics sector. With some 2,600 exhibitors there was a lot of news coming out of the event. But I was more interested in some of the more macro trends that you could see from the coverage […]
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Microtrends is one of them must-read books if you want to recognise where your peers get some of their slideware and buzzwords from. Author Mark Penn has a rich pedigree with this, having been the political wonk who was partly responsible for popularising the ‘soccer mom‘ phrase during the late 1990s; this was to US […]
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US investment bank Piper Jaffray put out some of the smartest publicly available thinking about the internet space at the moment: last week they issued a new detailed report called The User Revolution: The New Advertising Ecosystem and The Rise of the Internet as a Mass Medium. Piper Jaffray customers can get a copy from […]
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Battery supremos Duracell have conducted a Europe-wide survey on the most popular toys this Christmas. Full details can be found here. The report is available as a PDF, the most interesting part of the report is the survey insights section which highlighted some cultural trends amongst children and the differences across Europe. I have summarised […]
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Armani and work from home trend Armani, the eponymous luxury fashion label of Giorgio Armani posted advertisements in the Financial Times this week. The advertisements harked back to Armani’s looks of the 1980s and 1990s. But what I thought was most notable about the advertisements was their promotion of made-to-measure menswear. Armani is clearly putting […]