Search results for: “programmatic advertising”

  • Drop shipping + more stuff

    Is This the End of Drop Shipping from China? | Jing DailyThe profitability and success of the drop shipping model comes from a price disparity between the products manufactured in the Western Hemisphere and those from China, but also from a shipping price disparity. In other words, if the US government increases tariffs on Chinese products, or raises shipping rates for packages arriving from China, the whole model becomes noncompetitive. And this is exactly what has happened. This makes the likes of Shopify look like a Ponzi scheme facilitator. The UK edition of Wired magazine had an interesting article on the weird world of drop shipping: ‘It’s bullshit’: Inside the weird, get-rich-quick world of drop shipping | WIRED UK – In some ways drop shipping feels old to the likes of me. It reminds me a lot of TV shopping and multi-level marketing in terms of persistent agile middle men. This article goes into the get rich quick culture of drop shipping. What struck me was the extraordinarily negative view of the future that these people had. There was a dystopian emptiness at centre of everything that the drop shipping bros did. From this perspective drop shipping bros are different to their peers that would have sold time shares, life insurance, photocopier leases or even crypto currency. It also shows that Chinese manufacturing and business practices haven’t improved over the last decade. The only piece that these two articles miss is the the supply side postal subsidy that the Chinese government gives to domestic exporters. This fuels everything from drop shipping to Chinese Amazon marketplace vendors and Chinese DTC apparel vendors who advertise on Facebook. More on Chinese online marketplaces that fuel drop shipping here.

    Mediatel: Mediatel News: “Mind-boggling”: the industry reacts to ISBA/PwC reportIn a study of the “premium parts of the programmatic market”, including fifteen major advertisers, 300 distinct supply chains and 12 premium publishers, just 51% of advertiser spend on digital inventory was going to the working media. Meanwhile, 15% of marketing spend was disappearing into an “unknown delta”, and was unattributable anywhere in the supply chain. In response to the report’s findings, the market was warned that if it could not deliver standards and transparency, advertisers may take their money elsewhere and the Competition and Markets Authority might even intervene – the content came as little surprise, though it is nice to have numbers put to this. Timing-wise this is a body blow to the media industry. Its also concerning given the disruption-driven flight to digital by marketers – I don’t think you’ll see better multi-channel brand building media plans, but a greater focus on direct response instead. More here Mediatel: Mediatel News: ISBA/PwC: 15% of programmatic supply chain costs ‘unattributable’ 

    Hamilton Bohannon: Disco Disciple & House Precursor | Attack MagazineBohannon was essentially creating dub mixes of soul records for club DJs. Except he created them with a band, not via studio equipment. In pioneering this minimal, dance-floor focused aesthetic, Bohannon pre-dated loop-based house records and the repetition of acid house and loop techno. On his Worldwide.fm tribute to Bohannon, Francois Kevorkian described the drummer as: “One of the most brilliant and original artists of his time who helped define as well as forge the template for the sound of dance music”. Bohannon, along with many other innovators, contributed to the development of what would lead to house and techno a decade later

    How China Has Capitalized on the Coronavirus | The National InterestChinese government’s alleged efforts to hide the facts about the coronavirus. This process is necessary. Equally important, is the imperative to fix a national security vulnerability that the pandemic has revealed: China’s quiet net of influence over the agencies and international bodies that America has relied upon in the post–World War II era. Here, the Center for Disease Control’s (CDC) early response to the coronavirus is an unfortunate object lesson. Bad assumptions about the good faith of the Chinese government can have devastating consequences – this is going to bring all kinds of unintended consequences

    The Other Pandemic: Why US Youth Continue to Use Juul Despite Reported Drawbacks | The National Interest – mirrors past youth perception on cigarettes

    [Letter from Hong Kong] Dream State, by Yi-Ling Liu | Harper’s Magazine – really great article on Hong Kong and some of the percularities and power of Cantonese as a language

    Apple’s repair policies are utterly shameful and should be outlawedDigital waste is a huge problem, and Apple is a major contributor to it. All of these old MacBooks, iPhones, iPads and other products just sit around in the deep recesses of our closets, or worse, at the bottom of landfills. The fact that the FTC is willing to listen to right-to-repair advocates and examine the potential for policy change is promising

    The Quietus | Features | Tome On The Range | Split: What Love Island Tells Us About Culture & Class In Modern Britainresearchers from the London School of Economics, Sam Friedman and Daniel Laurison, published a book called The Class Ceiling, summing up years of research on exactly this relationship between cultural aspects of class and social mobility. They were given unparalleled access to Channel 4 and interviewed a top senior commissioner at the broadcaster to find out how he got to the top of the company. Mark (not his real name) was honest about many of the economic privileges that helped him along the way: a private school education, a place at a top university and the ‘bank of Mum and Dad’ to secure London rent while he navigated the precarious world of the creative arts. He recounts how those without this crucial safety net ended up having to take safer and more stable jobs within the industry, such as more administrative roles but with less career progression. In his own words, without such privileges the risk of going for the top job would have been like ‘sky diving without a parachute’

    Penguin Classics Cover Generator – create your own classic book cover

    1
    If this blog was a Penguin paperback….

    Aspirational Femininity in Contemporary China – How Brands Can Better Engage – trying to deal with alpha female aspirations

    What happens when a major media empire shuts overnight? | Digital | Campaign Asia“Primetime segments, which aired key programmes aligned with the advertising of prominent brands, are now no longer available. Brands will feel the pinch with the redistribution of advertising spend, loss of audience reach and reallocation of audiences against different channels.”

    HONG KONG: What NXT did next… | What Hi-Fi?3M uses its bending wave touch screens in the development of advertising and kiosk touch panels, while with its partner Qinetiq NXT’s producing solutions for use in transport applications such as high-end ex ecutive jets and even some locations on the London Underground.Work is also going on with printed electronics and other unusual applications: luxury birthday cards from Hallmark now use NXT technology to play high-quality greetings music when they’re opened! – NXT originally came out of work done on Saab fighter aircraft to reduce cockpit noise

    Nintendo: Switch it up | Financial Times – interesting analysis on Animal Crossing and the Nintendo Switch. If the Wii taught us anything , it is that Nintendo marches to its own beat. Its games and audience are different to PlayStation and Xbox

    Tencent surveils foreign accounts to aid domestic censorship | Financial Timessurveillance of private messages is also applied to accounts registered to foreign mobile numbers, in order to build up its repository of sensitive files and thus better censor China-registered accounts. The research shows how Tencent not only conducts censorship, but also informs and develops its own censorship strategies. In addition, the company is likely to support the government’s political research. “If the Chinese government has any need to regulate public opinion, they will certainly use the database of politically sensitive content by WeChat” to learn from, said a Beijing-based professional who has worked closely with the government. The professional added that WeChat’s database of sensitive content was “probably the most comprehensive and updated one in China”.

    Wink to customers: Pay us or your stuff breaks next week ↦ – a lot of the functionality shouldn’t need the cloud in the first place. Instead it opens customers to this kind of blackmail

    360 Deep Dive: Today’s Broadcast TV | Park AssociatesTV antenna usage in US broadband households jumped to 25% in 2019 and is expected to grow as COVID-19 has kept consumers at home. Content styles and genres grow and change, while business models and transmission technologies evolve and cause disruption, but nothing changes the end consumers’ goal: to find video that they want to watch. Secondarily, consumers want to find that content in a manner that is affordable and easy

    Chinese EV startup accuses Tesla of ‘bullying’ over IP lawsuit – Nikkei Asian Review – Chinese engineer who moved to Xpeng allegedly walked out with code

    Future of Our Global Economy: The Beginning of De-Globalization – DER SPIEGELIndustrial machine producers, of the kind that make a huge contribution to the German economy, have begun shifting priorities from making the supply chain as cheap as possible to making it as secure as possible – this sounds more like an acceleration in change rather than radical change due to COVID’19

    Britain’s wartime generation are almost as pro-EU as millennials | LSE BREXITthe prevailing political environment shapes the long-term opinions of those in their formative years. Given the current ubiquity of the Brexit debate, today’s arguments and events surrounding integration will almost certainly have a significant impact on the most recent generation, namely those born after the millennium. In exactly what way these debates will shape public opinion, however, remains to be seen. – Hmm, when I think back to the nasty Tory narrative of the Thatcher years that put Blair and Brown into power, I wonder if this won’t make them even more right wing….

    WPP wins Unilever media duties in China | Media | Campaign Asia – Unilever and WPP also have a long history. More recent connections include a WPP ‘Team Unilever’ in-house partnership launched in Singapore in 2018 and led by Mindshare’s Sudipto Roy, and the appointment of former Unilever CMO Keith Weed to the WPP board in 2019.

    Common Enemy | Harper’s Magazine – interesting article about Taiwanese and Hong Kong resistance to the Chinese Communist Party

    The Promise—and Risk—of a Career in TikTok – VICE – but what’s the commercial value of their content?

    The Perfect: T-shirt – according to Kim Jones, Samuel Ross and David Fischer

    Judge Timothy Kelly Stunned by Facebook’s Violation of Law | Law & CrimeThe allegations in the Complaint reflect many ways in which Facebook purportedly acted improperly. Some of these allegations represent discrete and poorly considered decisions, such as allegedly encouraging users to provide phone numbers to better secure their accounts, but then using those same numbers for advertising without telling users beforehand. Others appear to reflect Facebook’s willingness to deceive its users outright, such as allegedly telling the public that it would not share their personal information with third parties when it was continuing to do so. And still others represent systemic oversight failures, such as allegedly allowing third parties to access users’ personal information without the users’ knowledge and without controlling how those third parties would use the information. Most of these allegations represent violations of the 2012 Order; several are new violations of law. But all of them suggest that the privacy-related decision making of Facebook’s executives was subject to grossly insufficient transparency and accountability

    Even After A Large Increase Due To Half-Life: Alyx, Less Than 2% Of Steam Users Own VR Headsets – I was expecting a much higher adoption rate amongst Valve users due to its serious gaming focus and exposure to Chinese gamers

  • qCPM

    qCPM is emblematic of the state of online advertising. qCPM stands for quality cost per mille. It is used interchangeably with vCPM – valuable cost per mille. The implication being that normal advertising impressions are tainted or of little value.

    Librarian at the Card Files at Senior High School in New Ulm Minnesota ..., 10/1974

    Tainted by advertising fraud, click bots, bad neighbourhoods and faulty data. It is estimated that What other industry would sell its seconds products as the norm?

    So why do you need qCPM? Here is are some examples of the kinds of fraud it would look to catch out

    • Connected TV fraud. Banner ads on a mobile app are spoofed to make it look as if they are video ad placements on connected TV platforms. These were then sold on over ad exchanges
    • Fake pages – Bid requests that included the URLs of pages that didn’t exist
    • Bot networks – impersonate people and generate ad requests on platforms.
    • Plagarised fake versions of news sites

    These were just some of the techniques used by the largest ad frauds.

    There is a constant game of hide-and-seek going on as marketers try to keep up with the criminal activity in online advertising. The criminals always remain at least one step ahead at all times.

    Things are going to get worse. Privacy settings and ad blocking is creating biases in audience data and access that will only get worse with time. More related posts here.

    Scott Galloway claims that Apple’s anti-privacy measures against online advertising are part of a luxury industry in privacy.

    More information

    The Rise Of The qCPM: Rewarding Quality In Programmatic Buying | AdExchanger

  • 3 year phone contracts + more things

    Paying for Keeps | CC Insight – 3-year phone contracts will suppress smartphone market even further, that includes 5G handsets (the why 5G in a handset is a whole other question). 3-year phone contracts will also likely encourage SIM only shopping. More wireless related content here.

    MOFT – World’s First Invisible Laptop Stand – of course early laptops had more opportunity to do ergonomic design which isn’t available when you fallow Apple’s ‘size zero’ design ethos. My first laptop an Apple PowerBook 165 had small rotatable legs. I am surprised that class action suits aren’t a thing due to RSI and carpal tunnel syndrome on modern laptops. The ergonomic information required to make the case for MOFT has been available for decades

    Uncover Harassers – rage as a plug-in. Surprised that there isn’t a UK version for gammons and remoaners respectively. Download this plug-in to optimise you’re being triggered. I get where they coming from but I can also see the downside of it as well

    The Facts About Facebook – WSJ – Zuckerberg’s op-ed falls flat with WSJ subscribers. A lot of people have written out how this back end binding of the services is as much about fending off coming regulation as anything else. Think Internet Explorer and Windows when Microsoft were taken to task. Read also Opinion | Mark Zuckerberg, Let Me Be Your Ghost Writer – The New York Times – funny but true, love the VCR analogy (paywall)

    I Bought a Fake Canada Goose Jacket on Amazon – The Atlantic – Amazon is full of fake stuff. There doesn’t seem to be a vendor quality control facility on Amazon Marketplace

    Global mobile ad spend set to tip TV in 2019 thanks to programmatic boom, and 5G boost – a 5G boost really?

    Huawei/Edelman Relationship Ends Before It Starts | Holmes Report – very interesting reading and the optics are pretty bad for Huawei.

    Xiaomi Mijia laser 4K projection TV goes on sale for 14999 Yuan ($2210) – Gizchina.com – who has clear space for a 100 inch screen to be thrown up on a wall?

    China has a special passport for its elites—like Huawei’s detained executive — Quartz – the smoking gun that connects Huawei to the government in the way that the company has always denied. I was really surprised that more hasn’t been made of this story. A P series or ‘Public Affairs’ passport is a non-diplomatic, but otherwise VIP passport for party officials and others who are very tightly involved with the Chinese government. It is the smoking gun that links Huawei and the Chinese government in a way that hasn’t been previously done and shreds a lot of Huawei’s counter arguments

    Tencent, NetEase Shut Out Again in New Batch of Games OK’d by China – Variety“Given the current speed of new game approval, the backlog of games waiting for licensing, and the government’s stricter control over game content, we estimate it could take two to three years before the Chinese games industry stabilizes,”

    ‘They need the scale’: DTC brands like Peloton and Chewy are buying more TV ads | Digiday – because TV advertising still works

    WSJ City | Russia accuses Facebook Twitter of failing to comply with data laws – surprised more countries aren’t Balkanising personal data storage

  • WWDC 2018 outtakes

    Introduction to WWDC 2018

    This summary of the WWDC 2018 keynote has been re-organised to try and provide a bit more coherence as Apple took things in a slightly different order to try and create ‘surprise and delight‘.
    WWDC 2018 highlighted how cross-platform they’ve evolved Continuity and Siri to try and make them more useful (if, not smarter). All fo the changes outlined at WWDC 2018 represent a slow and steady progression to a more programmatic world.
    I’ve made some notes in green that are designed to flag points of interest to marketers and advertising folk. 

    App Store

    • 10 years old (and the app store search is still not where it should be)
    • World’s largest app marketplace
    • 500 million weekly visitors (might be due to moving away from iTunes for app updates)
    • $100,000,000 developer revenues to date

    Swift

    • 350,000 apps coded in it (no measure of the variable quality though)

    iOS 12

    • Focus on system optimisation
    • Faster app and function launches
    • They haven’t dropped any devices previously supported by iOS 11; a nod to longer device lives

    AR Kit – v 2

    • Adobe Creative Cloud support
    • USDZ format support throughout the system including News app
    • Multi-player AR experiences (demoed with Lego). Attribute digital assets to a physical object – interesting execution

    Measure – digital tape measure

    • Facilitated by MEMs, presumably the software technology comes out of AR work. Handy hack, I could have used this when I was eBaying stuff. I could see it being nice for things like home furnishings retailers and clothing e-commerce

    Photos

    Search suggestions – tries to predict what you want
    • Searches EXIF data for locations, events etc
    • For you function is a bit like Facebook memories
    • Photo sharing – recommended what to share and who to share them with. If its going to another iPhone user it prompts the recipient to share photos that they may have taken. Implications for social photo sharing apps
    • Full resolution over Messages

    Siri

    • Shortcuts to any app. It reminds me a little bit of Apple Script. Allows you to build multi-app behaviours – drag-and-drop
    • Suggestions based on app usage, calendar, locations
    • Possible implications for app usage – content opportunities to suggest ‘Shortcut workflows’ to build. Poses a bit of a thread for IFTTT’s smarthome ambitions
    Default iOS apps
    Stocks
    • Better charts
    • Native iPad and Mac version
    • Integration of Apple news in Stocks
    Voice Memos
    • iPad and Mac native version
    • iCloud support
    iBooks renamed to Apple Books
    • Redesigned
    Car Play
    • Supports third party navigation apps presumably to try and reduce iPhone to Android migration
    Efforts to limit mobile distraction
    • Do Not Disturb – improved view without notifications during bed time
    • Can be triggered from calendar or location (meetings, going to the cinema)
    Notifications – huge pain point addressed, particularly with people used to Android devices
    • Notifications ‘tuning’ – so that you can only see the notifications from apps you care about
    • Grouped notifications: app, topic and thread
    Screentime
    • Tracks device usage for the user
    Child app usage
    • Child locks on mobile device usage

    FaceTime

    • Group FaceTime supporting up to 32 participants. Shows the speaker by making their tile bigger. Challenges to Skype, WhatsApp
    • Integration into Messages, so you can go from group message to Group FaceTime

    watchOS 5

    • Walkie Talkie – push-to-talk app – watch-to-watch. Surely it would make sense on iOS and macOS as well?
    • Web content on watchOS via WebKit

    tvOS

    • AppleTV 4K to support Dolby Atmos and Dolby Vision certified
    • AppleTV as cable set-top box for (Salt in Switzerland, Canal+ in France, Charter Spectrum). OTT on iPhone and iPad as well. If cable companies move to just being media content aggregators, how will this affect DOCSIS and FTTH roll out?
    • Zero-sign on for content when part of a cable TV offering
    • 3rd party remotes will work with AppleTV

    macOS – Mojave

    • Dark Mode – dark skin of OS. Nice level of integration and easier to work with during the evening, but not exactly ground-breaking
    • Desktop stacks – arrange by date, kind or tag
    • Contextual quick actions in Finder – can include Automator actions
    • Screen capture for video should make presentations a lot easier
    • Dev tools to make it easier to move iOS apps to the Mac framework – used this time on Apple default apps, Apple will roll out to developers in 2019
    • Beefing up security including app permissions to cover your mail database, camera and microphone use
    Safari
    • Shutting down tracking on likes, shares and comments. Strong focus on attacking ‘Fingerprinting’ – making it harder to track – Macs will be harder to distinguish from one and other (its also in iOS 12). Only providing basic web fonts as data, no data on legacy plug-ins and cutting back on app set-ups
    • Favicons in tabs (this annoyed the bejesus out of me, its a small thing but I am glad to see it)

    App Store

    • Revamped App store allows more content to market your app and improve usage / engagements. Opportunities for in-appstore content marketing (demo videos, ongoing articles with tips etc)
    • Ratings and review API (which will likely be a bit annoying). This will provide an incremental benefit for app marketers
    • Microsoft Office and BBEdit will be in the Mac app store – huge boost for the credibility of the Mac App Store
    Machine learning
    • CreateML – trying to make machine learning training easier for apps
    • CoreML 2 – Improved machine learning performance using batch predictions
    More related content here. More details for Apple developers here.
  • The forces of 5G + more things

    The next generation of wireless technology is ready for take-off – The forces of 5G – the forces of 5G will be felt more in the industrial space than cellular networks (paywall) More related content here.

    The top trends to watch in OOH | Marketing Interactive – digitalisation – dynamic contextual content, programmatic like placement

    Inside North Korea’s Hacker Army – Businessweek – Bloomberg – really interesting insights. It makes you wonder about freelancing sites

    Silicon Valley Has Developed a $300 Million Foot Fetish – Bloomberg – Bloomberg’s take on how startups are tapping into the streetwear luxury nexus. Jordans are starting to look pretty played out

    Books with Full-Text Online | MetPublications | The Metropolitan Museum of Art – amazing resource via our Matt

    Episode 337: The Secret Document that Transformed China : Planet Money : NPR – a great lunch time listen. The farmers who came up with the first commercial contract during the communist era of China that led the way for the Deng era of opening up

    Trivago Surpasses Billion-Euro Mark as Tech Investment and Advertising Pay Off – Finance.co.uk  – The company also stated that increased expenditures in advertising had helped to improve revenues. Schroemgens informed reported that advertising has been a help for the company learn more about their customers. “We do a lot of quite extreme tests because the more extreme we do it, the more information we get,” said Schroemgens, in reference to the near wall-to-wall advertising campaign of Trivago on the London underground that features “the Trivago girl”, actress Gabrielle Miller. – In a digital world mass media still works. Trivago is particularly interesting when you think about the amount of established online travel players

    Tom Scott talks about the ethics and perils of doctored videos due to face swapping. Porntube and Twitter have already outlawed it, but I think that we’re only at the beginning of the ethical morass that’s about to unfold

    Bloomberg: China May Legalize Gambling on Hainan Island | Jing Daily – problematic for Macau and more likely to attract luxury retail to Hainan island alongside the high rollers

    Why Amazon, Apple, Facebook, and Google Need to Be Disrupted – basically a summary by Scott Galloway of the argument in his book The Four

    Scandal-hit casino mogul Steve Wynn’s luck may be running out in Macau as well | South China Morning Postaccording to a gaming industry source, that Wynn may have failed to meet expectations the Macau government had that he could be a key driver of a culture shift which would see the city “transformed” from a purely gaming destination into a family oriented centre for mass market tourists

    Why mobile operators want your second SIM card slot | HKEJ Insight – Hong Kong is hyper-saturated. Apple missed out by not having a dual-SIM offering. The problem with a lot of non-Hong Kong carriers is they would be struggling to innovate on the service that they offer due to generous data packages

    Toyota’s China Crisis Is Misfire in Biggest Auto Market – Bloomberg – interesting debate around Toyota’s product range