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Yahoo Found Advertising Age has a case study of the Yahoo Found campaign that ran in London.The Yahoo Found campaign was interesting because it used the environment as an interaction with the poster executions to give it an experiential feel. The Yahoo Found campaign reasonated for a long time with consumers and we took found […]
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Yahoo! Answers was one of the last projects that I worked on when I was inhouse, I will hold my hand up and admit that I was a hawk in the Yahoo! Answers team. The reasons for my Yahoo! Answers hawk status in terms of the product being a ‘killer application’ was mainly because it […]
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The Patagonia vest recession was a phrase that I first heard touted by Scott Galloway to encapsulate the economy in 2022. In most recessions, the first sectors to go under are construction, retailing and manufacturing – blue and pink collar working class people suffer the blunt of lay-offs and site closures due to recession. The […]
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Valley of Genius by Adam Fisher promises to be ‘the uncensored history of Silicon Valley’ based on stories that founders and programmers told to each other. All of which begs the question how much is myth making and how much is true? Getting to the truth Having worked for Silicon Valley clients and in-house at […]
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KanDenko KanDenko is a Japanese construction company that specialises in infrastructure. This advert communicates effectively what they do in a creative manner. KanDenko must have spent a good deal of money to have this film produced. But it is well worth it. Vintage Singapore Footage of Singapore‘s North Boat Quay circa 1983. This area has […]