Search results for: “WPP”
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Ralph Lauren Snow Beach + more
Gone before you could get your hands on it. I remember this Ralph Lauren stuff from the first time around. Original pieces were so cheap just a few years ago and now go for mad money as there has been a 90s revival in fashion circles. This style of Ralph Lauren makes a pleasant change…
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China marketing agency landscape
China marketing agency changes Over the past two decades the China marketing agency landscape had got used to go-go growth, just by showing up. The Xi-era of China has seen the end of the go-go years in economic growth in China. This economic maturation was one of the factors picked up on Arun Sudhaman’s analysis…
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Speedfactory + other news
Adidas Speedfactory Inside Speedfactory: Adidas’ Robot-Powered, Shoe Production Facility | WIRED – Adidas Speedfactory interesting explorations in automation and customisation in manufacturing. Speedfactory would also allow manufacturing to be moved closer to where the product will be sold. Speedfactory could have an impact on globalisation if commercialised. Consumer behaviour 3 Must Know Trends of Affluent…
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Older iPhones + more news
Apple CEO Cook breathes new life into old iPhones | Reuters – how Apple’s lower models contribute in markets like India. Older iPhones resold also drive services sales on an ongoing basis, whether the older iPhones are based on to children or sold on Culture Funko CEO reacts to stock’s 40% plunge on figurine maker’s…
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Grenadier car project + other news
Grenadier Ineos Projekt Grenadier: an old-school 4×4 off-roader for 2020 by CAR Magazine – interesting that they think there is a gap here. Chemical conglomerate Ineos, have the money to pull the Grenadier off. Grenadier market? The larger question is around whether there is a market for the Grenadier? While we think of Land Cruisers…
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Alibaba Tencent and Huawei + more
Alibaba Tencent and Huawei will take on the west’s technology players and win, predicts Sorrell – Mumbrella Asia – Alibaba Tencent and Huawei may also end up being Galapagos type businesses, or being seen a threat by the Party because of their power. It would also be Huawei at least is a WPP client…. Ideas…
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Gimlet Media + other news
Gimlet Media WPP locks in minority stake in Gimlet Media podcast network | Mumbrella – podcasting as an advertising / sponsorship format seems to have got over its measurability barrier. Gimlet Media was founded in 2014 and has a range of factual and entertainment content franchises including investigative journalism, comedy and commentary on internet culture.…
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Digital is having a midlife crisis + more
DIGITAL IS HAVING A MIDLIFE CRISIS. THE WAY FORWARD IS EXPERIMENTATION. | BBH Labs – nice diagnosis but shouty headline. Ironically the problem is the ad industry dashing headlong into technology and expecting it to work. Yet between 70 and 95 percent of technology projects don’t perform as expected. I don’t think digital is having…
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Cannes and VidCon outtakes
Cannes and VidCon – I had the chance to read around a lot of the stuff around the events and listened to Ogilvy’s webinar. Here were the key things that struck me. There is blind faith amongst brand about the benefits of influencers and social. I find this particularly interesting because it represents a number…