Search results for: “adidas”

  • See the unseen & other things that made my day this week

    See the Unseen – Volkswagen’s Taureg advert focuses on one feature and creatively sells it. This doesn’t look like your typical car advert. It will be interesting to see if See the Unseen is a one-off or marks an industry departure of from the usual car ads. It has none of the cliches: an anonymous…

  • Corona brand + more news

    Mark Ritson: Coronavirus won’t hurt Corona, it will actually boost sales – differentiation, particularly at the symbolic level, was overstated. Any evidence that people perceived Brand A as vastly different from Brand B could be largely explained by its size and prior purchase experiences. Purchase caused brand image, not vice versa. Ergo building a brand…

  • American infrastructure + more things

    American infrastructure is critiqued in a Vice documentary. In order to make it fit for purpose there would cost $4 trillion. That’s the cost of a couple of Afghanistan conflicts. It is stunning how bad American infrastructure is. The video is well worth watching in a grimly fascinating kind of way. Before Vin Diesel was…

  • CNY 2020

    Today is the start of CNY 2020 (Chinese New Year 2020). January 24 is ‘New Years Eve’. It is the year of the rat, which symbolises another start in the Chinese horoscope cycle. Here are some of the best examples of adverts celebrating Chinese New Year (CNY 2020). China Nike China benefited enormously from this…

  • Gartner Predicts 2020

    Gartner’s ‘Predicts 2020’ report has started to get pick-up across the marketing media. The reports top-line predictions of most interest to me in the report are: Let’s break down these predictions one by one.  Behavioural scientists and ethnographers It’s no surprise to us that marketing organisations will incorporate behavioural science expertise into their teams. At…

  • Media agency interviews & things that made last week

    Media agency interview with Simon Peel of Adidas There is a certain irony in a media agency that promoted just the kind of short-termist platforms for advertising, interviewing Simon Peel. Still we have the echoes of a disruption narrative ripping through advertising spend and and brand equity like a hot knife through butter. More on…

  • US military right to repair + more

    Here’s One Reason the US Military Can’t Fix Its Own Equipment – The New York Times – the irony of the US military being restricted by US legislation and lack of ‘right to repair’. US military withdrawal from R&D hasn’t help things either. DARPA does pure research, but the focus on COTS (commercial off the…

  • Puma + more news

    Puma Poaches Manchester City Kit Deal From Nike | Business of Fashion – big move by Puma in football, especially considering that all the money is boot sales and Puma is currently a distant number four behind Nike and adidas. New Balance is considerably closer for Puma to reach than the top two. Kit sponsorship…

  • Legend of Old McLanden & things from last week

    BMW’s X7 advert about the Legend of Old McLanden has been cited as a piece of feminist advertising. I won’t spoil it for you watch the clip and you’ll see why. I think that its part of something different which has been less heralded: a return to craft in advertising. We’re starting to see a…