Search results for: “pr agencies”

  • About renaissance chambara and Ged Carroll

    Much as I would like this to be a media megacorp of randomness, renaissance chambara is written by just one person me: Ged Carroll.

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    renaissance chambara started off as an experiment to find out about the capabilities of blogging by trying, originally it was postings on the AlwaysOn Network back in 2002 – 2004, which at the time was an innovation-orientated analogue of Medium. I then moved it to a Blogspot blog; though none of the posts on the AlwaysOn Network survived. Who said publishing on the internet is forever.  It then moved to a now dead blog that was hosted on Yahoo! Small Business Hosting with my own URL. Relatively early on I roped in a couple of journalist friends who contributed a couple of items.

    About Ged Carroll

    Every day, to earn my daily bread I go to the market where lies are bought. Hopefully, I take up my place among the sellers. – Bertolt Brecht

    I am a brand planner and sometime digital marketer, living in London (on and off for the past 20 years, living in between in Hong Kong and Shenzhen, China) delivering programmes for a creative, communications and advertising agencies and their client base. More on that here.

    So back in 2002 it made sense to find out about blogs as a way of directly communicating with public audiences. This is back before social media marketing really became a thing like it is now. Instead we had chat rooms, forums, IRC (internet relay chat) and instant messaging.

    I have passed on digital skills as part of the Econsultancy training team, was a contributing author to The Social Media MBA and Share This Too, done public speaking and have been a business adviser to an architectural studio based in Shenzhen, China.

    I have freelanced for different agencies working on projects for clients like Mandarin Oriental, Sony and Unilever. You can find out more about my work, re professional stuff on this page.

    Prior to falling into agency life I worked in a number of roles, from McDonald’s prep rooms building racks of frozen chips for frying, to heading a shift team in an oil refinery and a brief spell in marketing for financial institutions.

    Probably the role that was closest to my heart was club DJ, because of my love of music. I still like to step behind the mixing desk and play new records with some classics and surprises thrown in just to keep people guessing. Vinyl is still king in my book.

    I guess this kind of gives you an idea of the lens through which I view the world when I write the posts:

    • An inquisitive nature
    • A love of reading instilled by my parents
    • An engineers view of quality from my Dad
    • Being a stranger-in-a-strange-land having come from an Irish household in the middle of the UK
    • A contrary outlook on life coming from being an only child
    • Being a counter-culture fanboy

    I found my way into technology mainly because I wasn’t afraid of it, rather than any real ability. I learned about technology in a very hands on way because there wasn’t any budget for an IT department in many of the early companies where I worked. I got experience on Macs, mainframes, DEC VAX mini-computers IBM and SGI UNIX boxes during five years or so in industry. I had my first email address early in 1994. In the tradition of the early net, I was a number rather than a name. I also managed to send my first spam email pretty soon after as I tried to offload some unwanted Marks and Spencers’ vouchers on my unsuspecting colleagues. Back then people were more concerned that I was creating and selling counterfeit vouchers (I wasn’t, but then I would say that wouldn’t I?) rather than the act of spamming itself.

    I took up technology that made a difference to my life: pagers, mobile phones, PDAs and Mac laptops. I still use Macs, though the pager, mobile phone and PDA has now been replaced by an iPhone.

    I am not very talented in the programming skills area, but was self-taught to write macros in Lotus 1-2-3 to automate optical fibre testing equipment. But that was a long time ago and I have forgotten more in that time than I’ll ever know again.

    Why renaissance chambara?

    The name is all in lower case because the web is built on the foundations of Unix. Linux is just a cheap knock-off, even Microsoft’s modern operating system borrowed much of its underpinnings from a Unix analogue called VMS. iOS and macOS are based on BSD, which stands for Berkeley Systems Distribution (of Unix). Unix only used lower case in its syntax, that’s the reason by email addresses and URLs are case insensitive.

    renaissance as in a wide range of interests – everything is inter-connected. chambara (チャンバラ) as in period samurai films (Ran, Hidden Fortress, Seven Samurai, Yojimbo, Rashomon, Hitokiri, Sword of Doom, Zatoichi series, the Lone Wolf & Cub series ) – because of my interest in East Asian culture. (chambara is also rendered into western script as chanbara – I made a choice, deal with it). renaissance wushu didn’t have the same ring and hallyu wasn’t really a thing until after I started writing back in 2004.

    If you need to ask more about the name you just won’t get it, just roll with it and we’ll be in like flynn.

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  • Bill and Dave by Michael Malone

    Bill and Dave were better known now by their surnames: Hewlett-Packard. It is familiar to consumers as a brand of printer, laptops and digital cameras sold in supermarkets up and down the country. Some may remember that they had a Watergate-type moment recently and a woman CEO who made a dogs dinner of things.

    I visited Boeblingen (near Stuttgart) – the European headquarters of Hewlett-Packard in the late 90s and left deeply unimpressed by a large but seemingly directionless technology behemoth. We were on the cusp of the internet, while they were talking about printing brochures on demand. While this was happening the best internet search engine at the time, Alta Vista, had been built by their long time rival Digital Equipment Corporation.

    Malone in his book Bill and Dave gave me a better appreciation of Hewlett-Packard. He brings into perspective how important Bill Hewlett and David Packard were to the technology sector and modern business practices.

    From a PR perspective, I found facinating the way Bill and David self-consciously built their own personal legends which helped support and extend the HP Way. The company’s culture was built, extended and modified in a deliberate, planned manner unparalleled in any other company. Their culture was what PR people would now call thought leadership – which feels very now given the start of interest around brand purpose.

    Bill and Dave wrote the book on corporate reputation without the help of big name agencies and invented the elements as they went along, combined with a wisdom worthy of Solomon. More book reviews here.

  • Veoh and misc. tech stuff

    Veoh Networks is a great company, though I haven’t worked out yet whether it is sailing too close to the wind or not. The company is funded by media conglomerate Time-Warner and Michael Eisner (the former ruler of planet Disney). The website looks like YouTube, but with some important differences:

    • Veoh lets you submit full-sized streaming videos
    • YouTube limits its users to 100 MB files.
    • Veoh can do 2 GB files distributed via a P2P-client available for Mac and that other platform

    I’ve been enjoying a selection of ‘so-bad-they’re-good’ 1970s martial arts movies off there. The Mac client is really easy to use. My main concern is how will the company make money in the longer term. I can see someone like TimeWarner using Veoh as a guinea pig to further is experiment with AOL and online TV. On second thoughts just enjoy it while you can! More media related posts here.


    I’m with Stupid
    Apple has apparently moved away from using a PortalPlayer media processor in all its iPods and instead moved to Samsung for the next-generation of MP3 players. PortalPlayer is very exposed to the Apple business, with iPods counting for about 70 per cent of its sales according to a Reuters report that I’ve read. Its not healthy for PortalPlayer, hopefully the company will diversify its client base to become more independent.

    However Samsung as a supplier was also a dumb move for Apple. This is not a commodity product like flash memory where Apple can use multiplie suppliers and change at will, the media chip is central to the iPod functionality and experience.

    Does it sound like a smart move to work closely with (and educate in the art of engineering a killer MP3 player) a large ambitious, hyper-aggressive company that wants to eat Apple for lunch? It has been alleged that Samsung had meetings with creative agencies in London where the central theme was Kill iPod.

    You can chart the fall of the iPod empire from this moment on…

  • America’s Secret War

    I recently finished reading America’s Secret War: inside the hidden worldwide struggle between the United States and its enemies, George Friedman’s book on the war on terror as George Bush calls the fight against Al Qaeda. America’s Secret War is interesting for a number of reasons. It discusses the war in a dispassionate manner, it slices rather more neatly than the media has ever been able to splitting the facts and propaganda from each other. Most importantly, in my mind it highlights a war that was not about oil or weapons of mass destruction, but a very expensive ‘Kirby Cleaner’ pitch. Years ago in an effort to make money, I considered selling these overpriced vacuum cleaners (even more overpriced than a Dyson). Anyway a key part of the sales person from Kirby is when they do a demonstration with a machine and show you what it is capable of (think HSN or QVC-type demos in your own living room).

    According to Friedman, the invasion of Iraq was part of an effort by the Americans to persuade the Saudi’s to get serious on terrorism. A demonstration of regime change through ‘shock and awe’ to show what happens to rogue regimes.

    George Friedman is a respected and very credible geopolitical pundit and heads up Stratfor.

    Who is Stratfor?

    Stratfor is an organisation which provides analysis of global and regional political and socio-economic issues to companies, organisations and government agencies. It has a client base made up of a wide range of blue-chip companies including the usual suspects in the energy sector, defence contractors, management consultancies and the media.

  • Who is Gary Winnick (and why I am writing about him?)

    You may not know Gary Winnick, but at one time the fund manager who looked after your pension probably knew his name.

    For over two decades, Gary Winnick worked at the sharp practice end of capitalism. In the 1980s he worked with Michael Milken Drexel Burnham Lambert (Drexel) selling junk bonds. These were used to finance some of the most savage slash-and-burn management takeovers in modern history.

    Here’s a simplest version of it

    The ability of a company to get credit to grow depends on a number of factors including market sentiment towards the company, its industry sector and its credit rating. Junk status when a company is viewed to have fallen below investment grade material by a credit ratings agency such as Standard & Poor or Moodys.

    A bond is piece of paper that can be bought and sold like a company share, however it is really an IOU, a company sold the bonds to raise money and promised to pay a set amount of interest on that money and repay it at a set time in the future. They are used by companies and governments to borrow money (you may have heard of them mentioned as gilts or t-bonds, in the UK premium bonds are a government loan but with the interest divided out via a lottery selected by a computer called ERNIE), government bonds are commonly used in a portfolio as a low risk strategy or to hedge against interest rate declines.

    From a practical point of view junk status means that credit becomes more expensive, the company is considered to be a higher risk loan. Consequently, companies seeking credit and having junk status generally had a low share price and relied more on the bond markets to provide their capital requirements. Investors generally seek a higher return for higher risks so bonds from junk status companies (junk bonds) are also known by the more benign name of high-yield debt.

    Anyway, somewhere along the line some bright spark (possibly Milken himself) realised that just because a company had junk status, it did not mean that it would disappear overnight. Many large household names and solid industrial performers had junk status, because they were steady but unspectacular performers. This meant that there were bargains to be had. Investments providing high returns because of an unfair high risk status. Junk bonds became the new HOTNESS.

    The outcomes

    – There was blood in the water and Milken was eventually prosecuted for massive corporate fraud, after Ivan Boesky ratted him out rather than take the full rap on a number of insider trading charges

    – Many companies were gutted by modern-day robber barons who borrowed money to buy companies, and then paid back the debt through the placement of junk bonds and asset stripped the company. Books that outline this include Barbarians At The Gates

    – Savings and Loans scandal – S&L are kind of equivalent to mutual building societies in the UK and Ireland. During the 1980’s, they were deregulated and their money poured into the stock market. This deregulation fuelled a feeding frenzy causing many S&L collapses due to fraud and speculation. Since there were regulations still on what S&l’s could invest in, merchant banks put together complex financial instruments (derivatives – so called because they are derived from something else, like orange juice and pork belly futures in the film Trading Places) that would allow them to get into the ‘high-yield debt’. Initially the idea of these derivatives was to bind just enough government investments like T-bonds (treasury bonds) into the deal so that credit ratings agencies like Standard &Poor would not rate the derivative as a junk status investment. These instruments (known as derivatives) were very arcane and complex making it virtually impossible to understand their true investment value or how they would be impacted by changes in the market. Think of the childrens story The Emperors New Clothes. If you would like to know more read Liars Poker by ex-derivatives trader Michael Lewis. The S&L mess was bailed out by the Fed.

    Global Crossing

    Gary Winnick parted company with Michael Milken before Drexel flamed out and set up an unspectacular investment company called Pacific Capital. In the mid 1990s, Winnick saw the telecoms gold rush and founded Global Crossing.

    The telecoms goldrush came about due to a number of factors:

    – Deregulation allowing competition in the telecommunications sector

    – The rise of the Internet created an increased demand for new networks

    – Sustained economic growth in the developed world and a collapse in some emerging markets and Japan meant that there was too much money chasing too little investment opportunities. Gary Winnick raised and destroyed some 20 billion USD. Much of which would have come from pension fund managers in the US and Europe, or was invested into similar companies like Worldcom or RSL Communications (RSL COM).

    – Companies pay to get their credit evaluation from the likes of Standard & Poor and Moody

    Grow and the profits will come became a mantra for bankers, VCs, analysts and business leaders due to cheap capital and as a way of keeping the castle in the sky; making it exceptionally easy to sell in a new business strategy

    The telecoms market came apart because:

    – Too much telecoms capacity was supplied as companies rushed in to profit from the gold rush. Global Crossing and its peers built out network capacity first and thought about getting customers later

    – Technology, competition and excess supply drove down prices to make the industry less profitable

    – Many of the companies had the same disease of corporate corruption and creative accountancy that occurred in the 1980s in S&L and junk bonds; inflating the value of deals, booking sales before the money was in (when is a sale a sale is a question that has been of interest to accountants for years) or fabricating them as inter-carrier deals

    – Accounting techniques were shockingly useless allowing Winnick and Co to distort reality

    – Equity analyst hyped stocks that they privately admitted were dogs

    – High yield debt was being used to finance a low-yield industry

    – Much of the growth was promoted through equipment-vendor financing, which allowed the likes of Lucent, Nortel and Cisco to bill higher than normal growth-figures and artificially inflate share prices. A friend of mine who was a telecoms analyst at a brokerage in the city of London at the time of the bust was afraid that Cisco would get severely damaged because of vendor financing. He outlined an allegation that new IP-based carriers were being set up by people close to the Cisco channel, financed by equipment for equity as part of a glorified Ponzi scheme to inflate the value of Cisco

    In Global Crossing, Winnick managed to extract his own position two weeks before the firms lawyers stopped internal share trading due to the companies terminal financial decline. Winnick is back in court this week and you can read all about it here. Many see Gary Winnick as a criminal, he sees himself as a business visionary. More on telecoms here and finance here.