Ged Carroll

Search results for: “online advertising”

  • Ad blockers

    If you work in the advertising or media sectors, the elephant in the room will be the problem ad blockers. Specially developed software designed to stop ad tracking and ad vending online. Over five years from 2010 to 2015 the installed base of ad blockers has increased eight-fold. The root problem is a that of…

  • Twitter troubles

    You can read elsewhere about Twitter troubles, I have linked to some of the best analyses I found out there at the bottom of this article. If you don’t have time to go through the the analyses around Twitter troubles, here’s the ‘CliffsNotes’ version: Management turnover. Three different heads of engineering in 18 months, five…

  • Yahoo! – how did we get here?

    Understanding who Yahoo! is today means understanding changes in the technology and media sectors. These changes occurred over the past 20 years. The Fear Yahoo! started off as a hack. The directory grew from a list of sites catalogued by Jerry Yang and David Filo. They did this as students in Stanford. This was back…

  • Threat score + more things

    The new way police are surveilling you: Calculating your threat score – The Washington Post – similar to China’s social credit score, the threat score sounds like a concept perilously close to ‘pre-crime’ in Minority Report. Also how will the threat score handle accusations of systemic racism or infringement of civil or constitutional rights? Moleskine 开出了第一家咖啡店，在日内瓦机场…

  • The limits of Google

    Earlier I wrote a post on the work blog: Alphabet: what does it all mean? – which I have republished below. One thing that came through to me from this exercise was the growth limits of Google and by extension the growth limits of online advertising. The ceiling on advertising is limited by a number of…

  • Speed of trust and the sharing economy

    ‘At the speed of trust’ was part of the title to an article in on SiliconAngle the other day. The language was loaded with symbolism for me. Speed of trust reminded me of the dot.com era. The internet was going to change everything – and it has been changing a lot of things with time.…

  • Yahoo Q2 2015 progress report on product prioritisation

    With the Yahoo Q2 2015 progress report on product prioritisation  – Yahoo! published a list of properties that it was closing down and services that it was changing support on over the next few months. Most of the coverage amongst the people I follow has been around the shutdown of Yahoo! Pipes, as despite its…

  • Marketing singularities

    This post was prompted by a couple of conversations over the past few days that culminated in the idea of marketing singularities. Conversation number one A friend pointed out that they’ve got a new job, just received a document on what we’re doing from my global social agency ‘X’. What’s your opinion of them and…

  • Mr Switch & things that made last week

    The winning set by Mr Switch from the 2014 DMC mixing championship. What becomes apparent from the Mr Switch performance is how much digital changes turntablism as an art form and skill. Mr Switch uses a Churchill speech before cutting into hip hop standards. In the past there would be people each side to feed…