Search results for: “shenzhen”
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CNY 2018 ads that have made my day this week
CNY 2018 – Chinese new year of the dog. Whilst Christmas is the big ad time in the UK market and the Super Bowl dominates American advertising – the Sinosphere is dominated by lunar new year. You see Chinese new year adverts (in the Motherland obviously), Hong Kong, Singapore and Malaysia. They are generally exceptionally…
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World Creative Studio + more things
Mood Swing Rebrand – World Creative Studio – interesting take on MTV’s rebrand in terms of approach to the communications challenge. What is even more impressive is that it is coming out of MTV’s inhouse World Creative Studio An Ad Executive Often in the Vanguard Peers Into the Future – The New York Times – The…
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Connie Chan + more things
I love Connie Chan blog posts and presentations. In this talk she covers how Asian applications manage to squeeze so much more features into their apps than their western equivalent to provide a fuller eco-system of services that she terms super-apps. Connie Chan isn’t only smart, but manages to talk about Chinese eco-systems in a…
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WhatsApp Business & other news
WhatsApp Business Introducing the WhatsApp Business App | WhatsApp blog – a free-to-download Android app for small businesses. Our new app will make it easier for companies to connect with customers, and more convenient for our 1.3 billion users to chat with businesses that matter to them. Here’s how: Business Profiles: Help customers with useful information such…
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GoPro quits drones & other news
GoPro quits drone business GoPro quits the drone business – The Verge – because of the grip that DJI has on the drone market. GoPro had expanded into drones in the face of declining growth in the action camera market. You can start to see drone footage being cut into extreme sports videos providing a…
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Temasek + other news
Temasek takes risky leap Magic Leap Raises $502 Million, Led by Singapore’s Temasek – Bloomberg – this seems insane. Temasek is Singapore’s sovereign wealth fund. It has holdings in DBS Bank, Singapore Airlines, Singtel and Mediacorp. Temasek grew a thousand fold during its five decades of existence. All of which makes the Temasek bet on…
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Grenadier car project + other news
Grenadier Ineos Projekt Grenadier: an old-school 4×4 off-roader for 2020 by CAR Magazine – interesting that they think there is a gap here. Chemical conglomerate Ineos, have the money to pull the Grenadier off. Grenadier market? The larger question is around whether there is a market for the Grenadier? While we think of Land Cruisers…
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Marketers: you are not a goldfish and neither is anyone else
I have grown tired of a ridiculous statistic being used so frequently that it becomes marketing truth. It’s regurgitated in articles, blog posts, social media and presentations. The problem with it is that affects the way marketers view the world and conduct both planning and strategy. The picture below is a goldfish, his name is…
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Perkbox + more things
Perkbox Perkbox raises $8.6 million for its employee engagement platform | Tech.eu – well deserved funding round that isn’t Tech City BS. Disclosure: Perkbox was co-founded by my friend and former colleague Chieu. They pivoted the business a few times and managed to land on a formula that works with Perkbox. I can vouch for…