Published: (Updated: ) by .
Blyk Communities Dominate Brands: Average Blyk campaign 100K messages, average segment only 8K youth – digging into Blyk stats – so much in this. Blyk took a model that had been popular in Africa and India – funding data, messaging and voice services with advertising and took it to the next level: a mobile carrier […]
Published: (Updated: ) by .
Skank blog MediaPost Publications Tearful Model Claims ‘Skank’ Blog Damaged Her Reputation – with a skank blog the online world extends bullying into the adult world from the school yard. With concepts like the skank blog will come leaking of sexually intimate material as a media platform. Think sex tapes, but for ‘average people’. The […]
Published: (Updated: ) by .
William Gibson’s Pattern Recognition moves his stories from a fantastical future to a world at the bleeding edge of today. A curious advertising company seeks to find out more about a series of video clips that have developed a cult following. The story evokes viral marketing similar to the complex story lines of games like […]
Published: (Updated: ) by .
Netbooks Microsoft Executive: Netbooks Risk Cannibalizing Windows – netbooks are considered to be part of a wider consumer trend on downshifting technology. Consequently netbooks affects a business that relies on the consumer believing that continual innovation is a good thing. ASUS’ iconic eeePC netbooks even ran a Linux desktop application. Netbooks were a realisation that […]
Published: (Updated: ) by .
Twist Twist – see trends in twitter – like Google Trends but for Twitter. Twist looks more like a feature than a product for me. I am surprised that Twist has managed to survive, given the volume of social listening tools available. Finally, Twitter could look at Twist’s functionality and find a way to build […]