Search results for: “dark social”
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What consumers need + more
What Consumers Need to Hear from You During the COVID Crisis – Harvard Business School Working Knowledge – “NEARLY A QUARTER OF BRANDS HAVE GONE DARK, PAUSING ALL OF THEIR PAID MARKETING COMMUNICATIONS FOR THE FIRST AND SECOND QUARTER OF THE YEAR.” – their emphasis not mine. On the face of it that article is…
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Misleading ad metric + more news
Facebook executives ‘knew for years’ about misleading ad metric | Financial Times – The lawsuit claims that Facebook represents the potential reach metric as a measure of how many people a given marketer could reach with an advertisement. However, it actually indicates the total number of accounts that the marketer could reach — a figure that…
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Arbys + more news
Arbys trolls McDonald’s over Filet-O-Fish | US Today – you realise how important christianity is in the US when this is going on for the Lenten fish sandwich market. (As far as I can tell, Arbys is like Subway, but serves at least some of their sandwiches in a bap rather than a roll. And…
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GOOP + more things
The power of niche | Campaign magazine – Dave Trott on GOOP – The New York Times said: “The weirder GOOP went, the more its readers rejoiced. Every time there was a negative story about her or her company all it did was bring more people to the site.” Paltrow told a class of Harvard…
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Pointy + more stuff
Google acquires Pointy, a startup to help brick-and-mortar retailers list products online, for $163M | TechCrunch – built hardware and software technology to help physical retailers — specifically those that might not already have an extensive e-commerce storefront detailing in-store inventory — get their products discoverable online without any extra work – reminds me of…
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Building wide for brands + more
IPA | The Wide and the Narrow of it – Building Wide, I propose, is driving a brand’s meaning and equity through the power of shared and collective cultural moments. Building ‘Narrow’ is defined as creating meaning and equity through the power of individual and personal customer experience. Both of these definitions can impact how…
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K pop idol conscription + more
K pop idol military service K Pop: idol speculation | Financial Times – how Korea’s military service impacts the country’s talent management companies. There have been numerous K pop idol military scandals. K pop idol Rain was punished for going AWOL whilst on military business to meet a fellow celebrity. Big Bang’s T.O.P. was discharged…
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Internet freedom
Sacha Baron Cohen won an award and made a speech on internet freedom at the Anti-Defamation League awards. He’s a really good orator. Sufficiently good that the likes of Alphabet, Facebook and Twitter must be thankful that he doesn’t have a political office (yet). Check it out, its well worth half an hour of your…
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Electric car issues + more stuff
Tesla Model 3 Survey: What Owners Think About the Electric Car – interesting read, Toyota and VW Group will eat them alive as their electric car programme take off. I am not going into the dumb nature of Li-ion versus hydrogen powered vehicles… ‘Caveat Emptor:’ State Dept. Mocks Russian, PRC Weapon Sales In ‘Buy American’…