商业 | business | 상업 市场营销 | marketing | 마케팅 经济 | economics | 경제학 金融 | finance | 은행업

The Wages of Spin

Reading Time: 3 minutes The Economist Online has an article talking about the rise of PR agencies Do we have a story for you! (January 19, 2005). The centrepiece of the article is an internal analysis conducted by Procter and Gamble that provided an indicator of how much marketing value PR provides in comparison to other disciplines. I first […]

市场营销 | marketing | 마케팅

Back Again, Back To The Future

Reading Time: 2 minutes Just a quick post, I found this article on the New York Times of Interest: On Television Brands Go From Props to Stars by Lorne Manly. In the article, Lorne writes how big corporate advertisers like Procter & Gamble and Unilever are diverting their budgets away from tradition TV advertising into product placement. This allows […]