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Thinking about The Change Function as a book reminded me as an agency person, it is not enough only be a good, but to understand something about your clients. Are they a winner or a flamer?If they are a flamer, you want your cash up front and start contingency planning for how you replace them […]
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Quick reviews of Unstuck and 11 1/2 Ideas that work. I had been meaning to get around to reading this book for a good while. Unstuck is a trouble-shooting guide for situations when you can’t think your way out of a problem or are suffering from inertia. The book was based on a set of […]
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8vo On the outside Over my lifetime I have had a number of moments when I felt like I saw things with crystalline clarity: one time was when I was in the library doing a job search in the papers (this is pre-Monster.com kids).I suddenly came to the conclusion that even if I got a […]
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10th anniversary of WSJ Online The Wall Street Journal Online or as it calls itself the WSJ Online has been celebrating its tenth birthday with some retrospectives and future gazing. WSJ Online dot com disasters A couple of the articles caught my eye.The Best of the Worst by Kathryn Meyer (May 3, 2006) celebrates the […]
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I first came across the day pass concept with Salon.com, its an interesting compromise between subscription content and ‘free content’. First of all, with the possible exception of consumer homepages there’s little free content on the web. Content that you don’t have to pay for has advertisements around the sides of the pages and in […]