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Pop Truth and Power at the Coca-Cola Company by Constance Hays

Reading Time: 2 minutes The journey back north gave me time to read Constance Hays expose of the accidental success that is the Coca-Cola company Pop Truth and Power at the Coca-Cola Company. The book was a bit repetitive in parts and could have been reined in with some proper direction and editing, but that’s a problem of the… Continue reading Pop Truth and Power at the Coca-Cola Company by Constance Hays

See the unseen & other things that made my day this week

Reading Time: 2 minutes See the Unseen – Volkswagen’s Taureg advert focuses on one feature and creatively sells it. This doesn’t look like your typical car advert. It will be interesting to see if See the Unseen is a one-off or marks an industry departure of from the usual car ads. It has none of the cliches: an anonymous… Continue reading See the unseen & other things that made my day this week