Search results for: “Publicis”
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AI two-step
The phrase AI two-step is something I first heard from my friend Antony Mayfield. He used it to talk about how companies were adopting the latest developments in AI for business processes. And then reduce headcount to reflect the newly AI derived tasks instead. The AI two-step isn’t necessarily a new concept, companies like Pegasystems…
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Innovation signalling
What is innovation signalling? Innovation signalling has some similarities with its counterpart virtue signalling in terms of authenticity in terms of behaviour and the projected image. An organisation looks to demonstrate its ‘high degree’ of innovation with actions and projects with the external image firmly in mind. There may be an internal learning, or business…
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Tampopo
I first got to see Tampopo at the 051 Cinema in Liverpool. It was a comedy, it had new wave vibes and I knew I could watch it several more times without getting bored. When I went to college a lecturer screened clips of it to emphasise the importance of observation as a market research…
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Yeezy + more stuff
Yeezy In 2020 Forbes magazine described Yeezy’s rise as “one of the great retail stories of the century”. Yeezy influenced and inspired a multitude of other fashion brands. Kanye West and the Yeezy brand has been a phenomenal power in street wear. West collaborated with BAPE early on his career and Yeezy took off with the famous Nike…
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Brand purpose
What is brand purpose? For senior marketers who came up with a Jack Welsh influenced shareholder value focus, brand purpose was a seductive concept for otherwise empty and meaningless careers that could even be considered ‘bullshit jobs‘. Brand purpose campaigns are not coming from the need of consumers mostly but from the desire of marketeers…
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Ghost ships + more news
Ghost ships tankering black market oil to and from sanctioned countries around the world Tanker companies warn of rise in armada of ghost ships | Financial Times – older ships are being bought and then used for sanctions running as these ghost ships. Ghost ships have safety implications due to their age. Given that these…
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North Face + more things
From Supreme to Gucci: How North Face uses big-name collaborations to drive ‘brand heat’ – Glossy – Tim Hamilton, North Face’s head of global creative, said it typically does two collaborations per year, at most. In addition to its upcoming collab with Gucci, North Face has an ongoing collab with Supreme that started in 2015.…
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Electric car issues + more stuff
Tesla Model 3 Survey: What Owners Think About the Electric Car – interesting read, Toyota and VW Group will eat them alive as their electric car programme take off. I am not going into the dumb nature of Li-ion versus hydrogen powered vehicles… ‘Caveat Emptor:’ State Dept. Mocks Russian, PRC Weapon Sales In ‘Buy American’…
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Mac software recommendations
Why a list of Mac software recommendations and why me? I have been using Macs since my early cough, cough – ok let’s just say a long time. I bought my first Macs secondhand. The first one was a sit-up-and beg style Macintosh SE. This is in what nerds now call the Mac Classic style…