Ged Carroll

Search results: big food

Obesity + big food

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, ethics | 倫理 | 윤리학, fmcg | 雜貨業務 | 소비재 | 食料品事業 by .

Just over a week ago Coca-Cola announced measures to to deal with the social issue of obesity. It was an interesting move and on the surface of it a victory for pressure groups looking to tackle ‘Big Food’ related issues. The less charitable could also argue that Coca-Cola is trying to make a CSR (corporate […]

Food film trilogy + more stuff

Published: in culture | 文明 | 미디어와 예술 | 人文, ethics | 倫理 | 윤리학, france | 法國 | 프랑스 | フランス, hong kong | 香港 | 홍콩 | 香港, japan |日本 | 일본, luxury | 奢華 | 사치 | 贅沢, marketing | 營銷 | 마케팅 | マーケティング, software | 軟件 | 소프트웨어 | ソフトウェア, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー by .

Food film trilogy PES are a stop motion animation house, whom I was introduced to by Guy, one of the creative directors that I work with. Film food trilogy is one set of films that they did a number of years ago, over a seven year period. The film food trilogy starts with Western Spaghetti […]

O2O (online to offline) big in China

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, marketing | 營銷 | 마케팅 | マーケティング, online | 線上 | 온라인으로 | オンライン, shopping | 購物 | 쇼핑 | 買い物, technology | 技術 | 기술 | テクノロジー, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー, wireless | 無線 |무선 네트워크 | 無線 by .

My friend Sam Sun used to flag up O2O as the most important trend he saw when we worked together on mainland Chinese campaigns. O2O means online-to-offline. An integration of digital marketing tactics with marketing to drive retail footfall. O2O in China In China, there is real consumer demand for this type of marketing. Tencent […]

Big content + more news

Published: (Updated: ) in consumer behaviour | 消費者行為 | 소비자 행동, culture | 文明 | 미디어와 예술 | 人文, finance | 은행업, innovation | 革新 | 독창성 | 改変, japan |日本 | 일본, legal | 合法的 | 법률학 | 法的, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, retailing | 零售 | 소매업 | 小売業, security | 保衛 | 정보 보안 | 情報セキュリティー, wireless | 無線 |무선 네트워크 | 無線 by .

Big content “Big Content” Is Strangling American Innovation – Harvard Business Review – ‘Big content’ is an interesting turn of phrase. It has a lot of negative connatations like ‘big tobacco’, ‘big food’ or ‘big pharma’. While ‘big content’ doesn’t kill people with its actions, it does capture the malignancy on society and on the […]

Machine learning powered services + more

Published: (Updated: ) in china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, economics | 經濟學 | 경제학 | 経済, innovation | 革新 | 독창성 | 改変, marketing | 營銷 | 마케팅 | マーケティング, online | 線上 | 온라인으로 | オンライン, philippines | 필리핀 제도 | 필리핀 제도 | フィリピン, retailing | 零售 | 소매업 | 小売業, security | 保衛 | 정보 보안 | 情報セキュリティー, technology | 技術 | 기술 | テクノロジー, telecoms | 電信 | 통신 | テレコム, wireless | 無線 |무선 네트워크 | 無線 by .

Machine learning powered services Intelligent Relations – Matt Muir nails this in his take down of their machine learning powered media relations platform – Vapid, largely-pointless busywork which despite its almost universal lack of import is nonetheless treated by its practitioners as somehow REALLY VITAL and with a reverence normally reserved for stuff that matters […]