Ged Carroll

Search results: combini

Generations or life stages?

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, culture | 文明 | 미디어와 예술 | 人文, design | 設計 | 예술과 디자인 | デザイン, economics | 經濟學 | 경제학 | 経済, ethics | 倫理 | 윤리학, fmcg | 雜貨業務 | 소비재 | 食料品事業, hong kong | 香港 | 홍콩 | 香港, ideas | 想法 | 생각 | 考える, innovation | 革新 | 독창성 | 改変, japan |日本 | 일본, korea | 韓國 | 한국 | 韓国, luxury | 奢華 | 사치 | 贅沢, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, meme | 模因 | 밈 | ミーム, online | 線上 | 온라인으로 | オンライン, quality | 質量 | 품질 | 品質, retailing | 零售 | 소매업 | 小売業 by .

Generations or life stages? – Why am I asking this as a question? I’ve had a bit of time to think about consumer behaviour. At the moment you can’t throw a stick without hitting ‘an’ expert in at least one of three generations: There are older generations that also exist but are only mentioned in […]

Pointy + more stuff

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, culture | 文明 | 미디어와 예술 | 人文, economics | 經濟學 | 경제학 | 経済, innovation | 革新 | 독창성 | 改変, legal | 合法的 | 법률학 | 法的, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, taiwan | 中華民國 | 중화민국 | 民国, technology | 技術 | 기술 | テクノロジー, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー, wireless | 無線 |무선 네트워크 | 無線 by .

Google acquires Pointy, a startup to help brick-and-mortar retailers list products online, for $163M | TechCrunch – built hardware and software technology to help physical retailers — specifically those that might not already have an extensive e-commerce storefront detailing in-store inventory — get their products discoverable online without any extra work – reminds me of […]

Building wide for brands + more

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, culture | 文明 | 미디어와 예술 | 人文, ethics | 倫理 | 윤리학, ideas | 想法 | 생각 | 考える, innovation | 革新 | 독창성 | 改変, luxury | 奢華 | 사치 | 贅沢, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, technology | 技術 | 기술 | テクノロジー by .

IPA | The Wide and the Narrow of it – Building Wide, I propose, is driving a brand’s meaning and equity through the power of shared and collective cultural moments.  Building ‘Narrow’ is defined as creating meaning and equity through the power of individual and personal customer experience.  Both of these definitions can impact how […]

Matured digital strategy + more

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, culture | 文明 | 미디어와 예술 | 人文, design | 設計 | 예술과 디자인 | デザイン, economics | 經濟學 | 경제학 | 経済, ethics | 倫理 | 윤리학, finance | 은행업, ideas | 想法 | 생각 | 考える, innovation | 革新 | 독창성 | 改変, legal | 合法的 | 법률학 | 法的, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, quality | 質量 | 품질 | 品質, security | 保衛 | 정보 보안 | 情報セキュリティー, technology | 技術 | 기술 | テクノロジー, telecoms | 電信 | 통신 | テレコム by .

Mediatel: Newsline: Vodafone’s ‘matured’ digital strategy reappraises adspend – “Many advertisers, including Vodafone, have come to realise that a lot of the social platforms are high frequency but very, very low attention,” she said. “When you are launching a new brand or proposition you can’t communicate it in one and half seconds.” – stating the […]

The Conveni & things from last week

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, culture | 文明 | 미디어와 예술 | 人文, design | 設計 | 예술과 디자인 | デザイン, japan |日本 | 일본, marketing | 營銷 | 마케팅 | マーケティング, retailing | 零售 | 소매업 | 小売業 by .

The Conveni Its hard to understand The Conveni without understanding Japanese retail. In Japan, 24/7 convenience stores play a similar role to what supermarkets have in the west. They do groceries, allow utility and mobile payments and provide other services like faxing or photocopying. They offer free wi-fi and air conditioning in hot weather. There […]