Ged Carroll

Search results: online advertising

Online advertising targeting

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, consumer behaviour | 消費者行為 | 소비자 행동, ethics | 倫理 | 윤리학, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, technology | 技術 | 기술 | テクノロジー by .

Ad blocking has become a thing; with a UK government minister likening it to a protection racket kneecapping online advertising targeting. This felt similar to  the the early 2000s and political action against file sharing. A cursory glance of publicly available data shows a few  things: Correctly targeted advertising (in terms of content type, context and placement) would […]

Content in the online realm

Published: in consumer behaviour | 消費者行為 | 소비자 행동, ideas | 想法 | 생각 | 考える, innovation | 革新 | 독창성 | 改変, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア by .

The nature of content in the online realm To think about content in the online realm it makes sense to go back to 1964. In 1964, the idea of being online and exposed to hypermedia was the stuff of information theory papers and the fevered dreams of researchers on government projects trying to build working […]

Salience overloads advertising

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, consumer behaviour | 消費者行為 | 소비자 행동, culture | 文明 | 미디어와 예술 | 人文, fmcg | 雜貨業務 | 소비재 | 食料品事業, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, quality | 質量 | 품질 | 品質 by . 1 Comment on Salience overloads advertising.

Salience is the buzz word of the moment in advertising circles. What is salience? According to Siri salience is a noun. It’s definition: the property of being particularly noticeable or important. Historically, when you tested an ad through the likes of Kantar. One of the attributes that an ad would be measured on is salience. […]

The advertising industry post (prompted by WPP’s 2017 financial results)

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, technology | 技術 | 기술 | テクノロジー by .

Sometimes the most straightforward posts take the longest to write. When I started on this one last week the big question in the minds of people who watch the big advertising conglomerates is are WPP numbers a company problem or an industry problem? WPP is looking to simplify its structure with a view to becoming […]

TV synced online ads & other news

Published: (Updated: ) in china | 中國 | 중국 | 中華, culture | 文明 | 미디어와 예술 | 人文, design | 設計 | 예술과 디자인 | デザイン, marketing | 營銷 | 마케팅 | マーケティング, online | 線上 | 온라인으로 | オンライン, software | 軟件 | 소프트웨어 | ソフトウェア, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー, wireless | 無線 |무선 네트워크 | 無線 by .

TV synced online advertising TV synced Facebook News Feed ads yield 60% lift | Facebook Marketing Partners – TV synced advertising seems to have a similar effect to TV synced radio campaigns (PDF) Culture Hip-hop is getting old, man | Quartz – interesting discussion on cultural cycles. Soothsayer in the Hills Sees Silicon Valley’s Sinister […]