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Amazon advertising This Amazon advertising pitch deck is interesting for a number of reasons They claim that Amazon advertising data taps into consumer purchase behaviour both on and off Amazon – that would be of interest to anti-trust regulators Otherwise the Amazon advertising seems to have both Facebook and Google advertising offerings squarely in its […]
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Over time, I pulled together online ad and tech data points. It happened because I have had to compile data and visualise it based on desk and primary research. I thought that these slides may be of use to other people. So I have compiled them here. As I have time, I will try to […]
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Native advertising Podcasting embraces native advertising | Digiday – interesting as podcasting historically has struggled with finding a advertising model and native advertising doesn’t fit that comfortably in the performance orientation of online ads. Native advertising does make sense in podcasting as it shouldn’t affect the podcasters flow and content integrity too much – more marketing […]
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My friend Sam Sun used to flag up O2O as the most important trend he saw when we worked together on mainland Chinese campaigns. O2O means online-to-offline. An integration of digital marketing tactics with marketing to drive retail footfall. O2O in China In China, there is real consumer demand for this type of marketing. Tencent […]
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Stephen Davies posted a thoughtful update on how he sees online PR in terms of its challenges and opportunities. Stephen feels that online PR is poorly defined amongst marketers and argues that techniques involving the creation of backlinks and traffic (via search) ‘involve large numbers and eyeballs, and less about changing attitudes and enhancing reputation.’ […]