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Bob Hoffman Bob Hoffman has been pointing out the problems with the way online advertising has been run for years. Bob’s book Adscam is probably one of the best critical examinations of the online media eco-system and the risks inherent in programmatic advertising. Bob Hoffman got to speak with the European Parliament. Bear with it […]
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Last week I heard the acronym NORA mentioned with regards the kind of problems that Microsoft’s algorithm could solve. NORA stands for no one real answer. Search is already pretty good at answering questions like ‘what time is it in Osaka’ or ‘what is the capital of Kazakhstan’. In the mid-2000s NORA would have been […]
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Subprime attention crisis is a short book, or a long essay depending on the way you want to look at it. It was written by Tim Hwang. About Tim Hwang Hwang is a lawyer working for email newsletter platform Substack. Prior to this he worked in a US think tank attached to Georgetown University: Center […]
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Animoca Brands Animoca Brands: How a big bet on blockchain and NFTs minted Hong Kong’s latest unicorn | South China Morning Post and more here The Sandbox developer Animoca Brands sees private valuation surge to US$5 billion amid metaverse, NFT frenzy | South China Morning Post – Animoca Brands has come up fast with The Sandbox. NFTs […]
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Fear of finding out – an introduction Fear of finding out was how Paul Holmes characterised marketing as a discipline and its approach to return on investment. This was an article that was originally published in 2019, but was going around in circles that I keep an eye on online recently. The article characterised marketing […]