Search results for: “pharma”
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AI two-step
The phrase AI two-step is something I first heard from my friend Antony Mayfield. He used it to talk about how companies were adopting the latest developments in AI for business processes. And then reduce headcount to reflect the newly AI derived tasks instead. The AI two-step isn’t necessarily a new concept, companies like Pegasystems…
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Technonationalism
Technonationalism as a term has started to spring up in Chinese policy discussions regarding technology trade with the US and China. Technonationalism origins Technonationalism is a term used by economist Robert Reich in 1987 to describe the relationship between technology and national security. Reich used the term in an article that he wrote for The…
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SCART + more things
SCART I had used SCART for a long time. The large parallel port plugs and stiff coaxial cables that looked as if they were limbs that had fallen of a cyberpunk twisted oak, were just part of the living room. Even if you hadn’t looked behind the TV cabinet, you maybe seen them as part…
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Guided by ideology + more things
Guided by ideology China’s rule is described by the German government as guided by ideology. Germany has pulled away from its historic strategy due to China’s approach being guided by ideology. The classification of systemic rival due to China’s guided by ideology approach sets the German government against pro-China businesses including BASF, Daimler-Benz, Deutsche Telekom…
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Clustomers
Intuit Mailchimp are brave in terms of the the approach that they take to their marketing and Clustomers is a prime example of this. Clustomers is a great campaign that builds on the frustrations that marketers face about segmentation and personalisation of communications. It is fantastically single-minded in its execution, which is what you want…
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Digital abortion clinics
It says something about the time that we live in that digital abortion clinics is a normal phrase and that publications like Wired have to have rank the clinics on patient data security. Disclaimer: I lean pro-choice in my beliefs as I don’t have to make the kind of choices that many women have to.…
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TikTok quacks + more things
TikTok quacks TikTok quacks is a bit of a harsh label for TikTok content. The reality is that similar content to that turned out by various TikTok quacks appear on YouTube, Instagram and other social media channels. Quack and quackery are synonyms for medical false claims or a ‘snake oil salesperson’. Social media not only…