Ged Carroll

Search results for: “procter “

  • My analogue journey & more things

    I’ve been listening to My Analogue Journey which has got an amazing selection of Japanese music as part of his videos. Check this out. My Analogue Journey pulls together some buttery smooth records; like a high class version of smooth radio. Streaming Up From Boston – Info on how to watch here | Dropkick Murphys –…

  • Brand winter & how to cope

    I started thinking about ‘brand winter’ when I read about TBWA Hong Kong and their ‘Brave Bear Pack’ offering. Campaign Asia describes as a new product focusing on growth hacking and cost efficient tools for surviving the financial winter brought on by Hong Kong’s anti-ELAB protests. I thought financial winter was an interesting metaphor to use…

  • Jeremy Renner store + more stuff

    The Jeremy Renner store – this must be the 21st century equivalent of the celebrity infomercial on cable TV: @ Amazon.com. The Jeremy Renner store is interesting because it’s an odd choice of celebrity. More on Amazon here. Nike China with Weiden + Kennedy did these great basketball-themed adverts Laundry Musical. Procter & Gamble invented the…

  • Marketers bookshelf recommendations

    My recommendations for a marketers bookshelf is based on my own reading. My own experience is very consumer, brand communications and behavioural change focused. Here’s some recommendations, they aren’t in a ranking or grouped in a particular order. Insights, planning and strategy Most marketing communications projects are trying to create some sort of behavioural change…

  • The advertising industry post (prompted by WPP’s 2017 financial results)

    Sometimes the most straightforward posts take the longest to write. When I started on this one last week the big question in the minds of people who watch the big advertising conglomerates is are WPP numbers a company problem or an industry problem? WPP is looking to simplify its structure with a view to becoming…

  • Ad spend and other news

    Ad spend Unilever threatens to pull ad spend from platforms that ‘breed division’  – “Consumers don’t care about third-party verification. They do care about fraudulent practice, fake news, and Russians influencing the US election. They don’t care about good value for advertisers. But they do care when they see their brands being placed next to ads…

  • Work with Ged Carroll for strategic expertise

    Work with Ged Carroll – getting in touch From a professional point of view you can find my profile on YunoJuno and LinkedIn; get my email from Spamty to drop me a line. I currently work as a strategy director and have done this for a number of creative and advertising agencies in London, Hong Kong and New York. My…

  • Duracell, Buffett & more things

    Duracell Warren Buffett buys P&G’s Duracell business | Marketing Interactive – I think that this is smart, Duracell is a powerful brand. It has been extended from beyond its traditional high quality alkaline batteries to include rechargeable batteries, chargers and related products. Beyond distribution, the fit for Procter & Gamble is less obvious. Having Duracell under…

  • Mr Switch & things that made last week

    The winning set by Mr Switch from the 2014 DMC mixing championship. What becomes apparent from the Mr Switch performance is how much digital changes turntablism as an art form and skill. Mr Switch uses a Churchill speech before cutting into hip hop standards. In the past there would be people each side to feed…