Ged Carroll

Search results: programmatic advertising

Subprime attention crisis

Published: in business | 商業 | 상업 | ビジネス, consumer behaviour | 消費者行為 | 소비자 행동, ethics | 倫理 | 윤리학, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, oprah time | 書評 | 서평 : 文芸批評 by .

Subprime attention crisis is a short book, or a long essay depending on the way you want to look at it. It was written by Tim Hwang. About Tim Hwang Hwang is a lawyer working for email newsletter platform Substack. Prior to this he worked in a US think tank attached to Georgetown University: Center […]

Microsoft in Yahoo! saga

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, technology | 技術 | 기술 | テクノロジー by .

Microsoft in Yahoo! saga Re/code has an interesting article on how the Microsoft in Yahoo! saga continues to influence the sell off of Yahoo! assets by investing money in whichever bid coalition wins. This feels like a riff on Yahoo!’s history over the past six years. Careful balancing act for Microsoft The 2010 aggressive bid […]

The limits of Google

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, ideas | 想法 | 생각 | 考える, innovation | 革新 | 독창성 | 改変, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, technology | 技術 | 기술 | テクノロジー by .

Earlier I wrote a post on the work blog: Alphabet: what does it all mean? – which I have republished below. One thing that came through to me from this exercise was the growth limits of Google and by extension the growth limits of online advertising. The ceiling on advertising is limited by a number of […]

Alphabet: what does it all mean?

Published: (Updated: ) in legal | 合法的 | 법률학 | 法的, online | 線上 | 온라인으로 | オンライン, security | 保衛 | 정보 보안 | 情報セキュリティー, technology | 技術 | 기술 | テクノロジー, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー, wireless | 無線 |무선 네트워크 | 無線 by . Leave a Comment on Alphabet: what does it all mean?.

Social media went into overdrive on Monday evening UK time when Google announced a formal restructure of all its businesses, creating a new company called Alphabet. For the man on the street, Google means Search, YouTube, Drive (including Docs, Sheets etc.), email and Android. For the average marketer you can throw various advertising products and […]

Marketing singularities

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, technology | 技術 | 기술 | テクノロジー by .

This post was prompted by a couple of conversations over the past few days that culminated in the idea of marketing singularities. Conversation number one A friend pointed out that they’ve got a new job, just received a document on what we’re doing from my global social agency ‘X’. What’s your opinion of them and […]