Search results for: “trends”

  • Gamification trends

    I am doing some part-time study at the moment and teamed up with some of my fellow students to look at gamification trends. We had a grand total of just over 2 1/2 hours to score sources for information about gamification and its use in marketing. From the research we had some key takeouts. Gamification…

  • CES 2012 trends

    Early January means CES 2012 in the tech calendar as the media gives its full attention to the consumer electronics sector. With some 2,600 exhibitors there was a lot of news coming out of the event. But I was more interested in some of the more macro trends that you could see from the coverage…

  • Microtrends:The Small Forces Behind Tomorrow’s Big Changes by Mark Penn and E. Kinney Zalesne

    Microtrends is one of them must-read books if you want to recognise where your peers get some of their slideware and buzzwords from. Author Mark Penn has a rich pedigree with this, having been the political wonk who was partly responsible for popularising the ‘soccer mom‘ phrase during the late 1990s; this was to US…

  • Piper Jaffray trends

    US investment bank Piper Jaffray put out some of the smartest publicly available thinking about the internet space at the moment: last week they issued a new detailed report called The User Revolution: The New Advertising Ecosystem and The Rise of the Internet as a Mass Medium. Piper Jaffray customers can get a copy from…

  • Duracell toy trends

    Battery supremos Duracell have conducted a Europe-wide survey on the most popular toys this Christmas. Full details can be found here. The report is available as a PDF, the most interesting part of the report is the survey insights section which highlighted some cultural trends amongst children and the differences across Europe. I have summarised…

  • Vicki Dutton

    Vicki Dutton (or Vicky Dutton) was a fashion pioneer. Dutton was married to an Irish-born British civil servant working under the first Lee Kuan Yew administration of a self-run Singapore. She was a Malay woman living in Singapore. Singapore was recovering from the Japanese occupation, but there were still a large amount of social and…

  • February 2024 newsletter – No.7

    February 2024 newsletter introduction Welcome to my February 2024 newsletter which marks my 7th issue. I hope that your year of the dragon is off to a great start. The number 7 is a bit of a mixed bag, depending on how you look at it. In the old testament, the 7th heaven is where God’s…

  • Pipes by Yahoo

    I discovered something at the end of last year. The belatedly missed Yahoo Pipes was, in fact, officially called “Pipes by Yahoo.” I made that mistake, despite being well-versed in the brand guidelines, having spent a year working there with a copy consistently at my side. Now, why this journey down the memory superhighway? That’s…

  • Complaint resolution + more things

    Complaint resolution My mind cast back to one of the first modules I studied at college. There was a lecture on the role of complaint resolution as part of customer services. The idea was that effective complaint resolution engendered trust in a customer service function and was more likely to increase brand loyalty and recommendation…