Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Things that made my day this week:

I was having an online conversation with friends in the game about our favourite advertising, and this one came up. I hadn’t seen it before. It’s a public service announcement from New Zealand: Blazed – Drug Driving in Aotearoa.

I also managed to find all the Rutger Hauer ‘Pure Genius’ ads done for Guinness. A lot of it looks like fresh thinking but mainstream production now due to CGI and After Effects, but at the time it was like nothing else that you would have seen

I have been listening to this mix by Nazira. Nazira is from Almaty, Kazakhstan and plays at Berlin’s Room 4 Resistance parties. There’s also a great interview with her on the Discwoman site

First issue of Fieldnotes newsletter is out! | Chad Dickerson’s blog – I used to work at Yahoo! when Chad was there, so can vouch for the newsletter being all killer, no filler. I can also recommend a second newsletter Brain Reel by Gemma Milne.

Revisiting For A Few Dollars More – I love the pace, the way it was shot and the storytelling. It also has Lee Van Cleef and Clint Eastwood teaming up – EPIC.

Twitter for Mac – some alternatives

Twitter’s desktop client on the Mac has been pulled from the app store and won’t be supported any more. It is time to look for an alternative.  What you should choose depends on how you use Twitter, I’ve tried to outline what I consider are the best native Mac apps for Twitter.

The alternative that I use is Night Owl (夜フクロウ or YoruFukurou)  which is a small lightweight client put together by a Japanese development team. I used it historically because it had a small footprint on my desktop which is handy when you a list running in the background. It allows you to use many of the same ‘short cut’ commands that used to be available when you could use Twitter via SMS – it helps in running a productive app now.  I have a breaking news list that I use, this is what it looks like.

Night Owl

You can download Night Owl from the Apple App Store or their website.

Twitterific is probably the best maintained out of all the Twitter clients for the Mac, it looks similar to Night Owl and costs £7.99 on the app store.

Echofon has a similar layout to Night Owl , but charges you £9.99 for the privilege. It has also hasn’t been updated as often as Night Owl.  Echofon comes in full price and light versions in the App store.

If you are managing social media accounts then Tweetdeck is an obvious option. It’s multiple panels create a screen-wide dashboard so that you can handle mentions, direct messages and keep an eye on trending topics. It’s been last updated in 2015 and I’ve heard anecdotal evidence of it being buggy.

An alternative to TweetDeck is Janetter Pro which provides a similar look and feel to TweetDeck but allows for further customisation including custom wallpapers (if you care about that kind of thing). It also supports multiple languages for the app interface including Japanese, Korean and simplified Chinese.  Janetter Pro was updated in May 2017, it costs £4.99, you can find out more on their website and in the app store. There is also a free version in the App Store. In my opinion Janetter Pro is an overlooked gem of a product if you want a comprehensive dashboard view. If I had to do Twitter community management, I’d invest in Janetter Pro.

Tweetbot is the editors choice on the Apple App store and comes in at a premium price of £9.99, for this you get an interface that can flex between the Night Owl and Tweetdeck style interface design.

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

How social media and our obsession with “authenticity” is changing porn | Dazed – “Authenticity and amateur (fall) into traps about not acknowledging porn performance as craft, labour, and work”, Sullivan says, referencing a piece in the SF Weekly in 2014 by performer Siouxsie Q. In the article, the pornstar argues that, although authenticity is “one of feminist porn’s favourite words”, striving for an “authentic” sex scene undermines the labour that goes into creating a porn film. It erases the fact that performing is work, and not a hobby, which in turn justifies people watching free porn on the basis that it’s not worth paying for, says Sullivan. She thinks authenticity needs to be separated from the idea of actuality and redefined to mean the craft of the performance, in order to show people it is work and not fun and games. – Interesting the way it echoes wider media concerns from photographers, to journalists and influencers.

Apple’s iPhone X is the Instant Scapegoat for Samsung’s Failure to Win OLED Orders from Chinese Vendors – Patently Apple – “Other smartphone makers, who Samsung had hoped would incorporate OLED panels, have been slow to make the transition due to their expense and are sticking to liquid crystal displays.”

I, Cringely Prediction #7 — 2018 will see the first Alexa virus – I, CringelyThere are presently more than 15,000 Alexa skills that have been officially approved by Amazon and are available for download. These skills do everything from launching programs to gathering data to setting reminders. Though relatively simple, each is still a cloud app that can connect tens of millions of Echo products to Amazon Web Services (AWS).

Facebook plans to thwart election ad fraud with postcards | The Next Web – guessing that they haven’t heard of mail forwarding services? Also according the Mueller report Russia had operatives in-country

News UK to advertisers: Run your Facebook ads on our sites | Digiday – and so the other shoe drops. The Murdoch family newspapers have led the way in mainstream media pointing out the flaws in Google and Facebook advertising in what looked to me like a sustained campaign. I am not saying that anything they’ve said is wrong, but now we get to see a ‘possible’ motivation

EU-South Korean project to demonstrate 5G system at 2018 winter games | eeNews Europe – an overlooked part of the Winter Olympics

Oprah time: The Four: The Hidden DNA of Amazon, Apple, Facebook and Google by Scott Galloway

Galloway is known as the founder of L2 and as a perceptive commentator on the digital economy (well as perceptive as anyone is with a bank of researchers behind them). He admits freely in his book that his fame was due to years of effort, advertising spend, researchers, script writers, video editors and studio time.

The Four

The Four is Scott Galloway channelling Malcolm Gladwell; explaining for the average man:

  • How Google, Facebook, Amazon and Apple make their money?
  • How the digital economy is affecting the overall economy?
  • What are the negative aspects of their effect on the digital economy?

Galloway does a really good job of surfing the media and policy wonk groundswell against Google, Facebook, Amazon and Apple.

As a digital marketer the book won’t tell you won’t know already know.  I found it a bit disappointing given the role that Galloway and L2 play in the industry.  Secondly, Galloway has already covered all the territory repeatedly in his media appearances and opinion editorials over the past year. He has left little unsaid that would be considered an exclusive for the book

As a digital marketer, if you want your family and loved ones to understand what you do for the living and the major issues that are shaping your job Galloway’s book is a good option.

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

China’s tech industry is catching up with Silicon Valley | The Economist – basically Silicon Valley doesn’t look good

Publicis Groupe creates new agency for auto client | Communicate Online – Publicis takes a leave out of WPP’s book with a single purpose agency

WSJ City | Kraft Heinz looking to acquire more businesses – Kraft Heinz, which is run by executives from Brazilian investment firm 3G Capital, has earned a reputation for its efficiency. As a result, profitability has soared. But sales of its products have declined, ramping up pressure for the company to do another deal so it can start the cost-cutting process again. Rejected Again? A year ago, Kraft Heinz made a $143 billion bid for Unilever, but the negotiations fell apart after Unilever said it wasn’t a good cultural fit. – Looking at this 3G Capital the results imply offers short term profits at the expense of brand value and longer term growth