If you want to work with Ged Carroll; the first thing you’ll need is proof of what I can do. Here are my basic credentials, with contact details at the back. You can download your own copy with additional information and embedded video content here.
Ged Carroll – work history
I started off my agency career in communications. I have worked with agencies, helping them develop successful new business pitches.
Marketing has changed during my career and over time I have worked on omni-channel brand marketing. I’ve done this for a number of brands including:
- ABB
- BMW
- Bordeaux Wine marketing board (CIVB)
- Coca-Cola
- Huawei (consumer devices and business-to-business product ranges)
- Merck
- Mandarin Oriental
- New Balance (football)
- Novartis
- NSPCC
- Oakley
- Procter & Gamble (SK-II)
- Sandoz (OTC cough and cold remedies)
- Sony (PlayStation and Mobile at different times)
- The National Lottery
- Unilever (Dove and Family Brands)
I’ve done this work in the UK and Hong Kong. I focused on how brands present themselves through different channels from television adverts, cinema adverts, QR codes on trams, events, websites, Chinese and western social media networks.
As part of this process I developed teams and talent to do the work. These team members have gone on to hold senior roles at Edelman, Golin, Landor, Uber and MSLGroup. Together we won work from start-up and well known brands.
Work with Ged Carroll – getting in touch
I currently work as a consultant strategist for a number of creative and advertising agencies in London and Hong Kong.
I am open to discuss temporary projects or permanent roles in the UK, Hong Kong, Singapore or Korea. You can book me for an assignment via YunoJuno, find my profile on LinkedIn or get my email from Scr.im and drop me an outline of your requirements.
For insights on things strategy and planning related, feel free to follow my blog.