Categories
商业 | business | 상업

Orange has to suck it up or suffer the consequences

Reading Time: < 1 minute

According to the latest edition of Mobile magazine, carrier Orange and Avon have a bit of a marketing disaster on their hands with a new mobile phone offer that has been too successful.

For every 15GBP spent on ANEW beauty products range customers get a voucher for a new Siemens A55 to be claimed at Orange stores. Both parties underestimated the redemption rate on the offer and consequently the amounts of handsets involved and the vouchers are even being traded on eBay. Orange has struggled to meet demand for the offer.

Orange has just gained some very expensive low-yield customers – a veritable pikey army. Fortunately, Orange has done the right thing by honouring the deal, so is unlikely to suffer the fate of white goods manufacturer Hoover whose reputation was tarnished beyond repair with an over subscribed international flight deal. Next time they should partner with someone who has more aspirational brand values like Loncome, Chanel or Clinique.

You can read my contribution to AlwaysOn about this here

Categories
媒体与艺术 | culture | 미디어와 예술

Loss of Motown Legend: Johnny Bristol

Reading Time: < 1 minute

The Independent carried the obituary for Johnny Bristol; a Motown-era producer, singer and songwriter. He was best known to Heart 103 listeners for ‘Hang on in there baby‘. Despite his fair share of pop classics, he was a well-respected artist beloved by fans of rare groove.

My own personal favourite was ‘If I can’t stop you‘, which is an interesting mix with blues in its lyrics, disco in its tempo and jazz-funk in the instrumental arrangement.

Post-Motown career

Johnny also contributed to Ian Levine’s motor city records label. (Before producing High Energy and Take That tunes, Ian was one of the biggest DJ’s on the northern soul circuit (and also responsible for a religious schism within it) with a residency at the Blackpool Mecca). Motor City Records made new records by some of Tamla Motown’s legends

If this kind of thing works for you then I would recommend the Strange Games and Funky Things compilations on BBE records.

Categories
法 | legal | 법률학 爱尔兰 | ireland | 아일랜드

The Evil Weed

Reading Time: < 1 minute

Come Monday, smokers will become second class citizens in Ireland. It will be illegal to smoke in the workplace, enclosed public places and on public transport or get fined 7,000 Euros.

Country publicans are understandably upset – tabacco sales are a handy sideline to alcohol sales. Also the traditional Irish pub has nicotine coated walls and woodwork from years of punters Woodbines, Major and Carroll’s No.1 cigarettes; people died so that you can sit in a darkened pub. The blue haze of tabacco smoke gives it a mysterious air, a cigarette fills up your spare hand that could otherwise require another full pint glass. Even with punitive tabacco taxes a cigarette is still cheaper than a second pint of the dark stuff.

Reuters take on the tabacco ban.

Next stop – fried breakfasts and people who eat white bread criminalised.