Trouble comes in 3s

After the hastily denied speculation in the city that Hutchison was going to pull out of the UK mobile market by closing down 3 Totaltelecom magazine has published research figures from Capgemini in its leader article this month that indicate almost three quarters of 3 customers will leave when their contract is up. The full article can be read here (subscription is required).

I am not surprised. While 3 has addressed the issue of appalling handsets with new models from Nokia and LG, it still lacks:

– a killer application, a reason to chose 3 over its competitors

– an open IP gateway to allow people to pick up email and surf the web

– a WAP gateway to allow people to get information on the go

– decent network performance (though this is improving)

– the ability to transfer calls from cell to cell (the calls often cut out when you are speeding along in a car or train)

– compelling content, using a free trial I found no decent ringtones and a poor selection of wallpapers for the phone

– Decent customer service. When I emailed 3 to highlight my concerns abou the service I received a reply to say that I could not compare the service to 2G rivals as this was new technology. Bottom line is I want a mobile phone that works, how they do it is their problem

I have posted on AlwaysOn about this subject (registration required to view)