SIRC

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One of my colleagues has been doing research on an issues management campaign in the offing. During this research, they  came across SIRC (Social Issues Research Centre), an Oxford-based organisation with lots of useful articles on their site. These articles cover a wide range of issues and the research is an invaluable asset in the tool box of an account planner.

 The SIRC’s claim to fame is that they spawned the term ‘white van man’.

More consumer behaviour related posts here.