Brand Aid

The relationships between U2 and the technology sector has got progressively more tangled. Hoteliers and rock rock group U2 has seen a number tech developments. In mid June, lead singer Bono took a break from lecturing the world’s politicians to become a managing partner in a new entertainment and media investment fund based out of Silicon Valley called Elevation Partners. Other managing partners include former Apple CFO Fred Anderson, Robert McNamee a Silicon Valley marketing guru and some executive from Electronic Arts. Next you have the limited edition iPod putting them in the Apple camp (which reminded me of the Claudia Schiffer Palm Vx) and then you have their new tour sponsored by Intel? Go figure. I am not too sure how this will affect the U2 brand image and how it will benefit their partners? I recall the slating the Rolling Stones got from their fans for hanging with with Bill Gates and helping launch Windows ’95 to the tune of ‘Start me up’.