When I got my copy of Real Business magazine there was a cleverly designed piece of collateral that caught my eye promoting London Innovation. Based on the theme of gaining a competitive edge, the design motif boasted the top half of ‘Competitive edge’ on the edge of the paper, causing you to open it up to see the rest of the writing. Inside there is copy in a landscape presented fold out booklet. The bottom flap folded into the booklet was labeled ‘The bottom line’. The leaflet itself was a one colour print run in maroon and the money has gone into the staples and folds.
The relationships between U2 and the technology sector has got progressively more tangled. Hoteliers and rock rock group U2 has seen a number tech developments. In mid June, lead singer Bono took a break from lecturing the world’s politicians to become a managing partner in a new entertainment and media investment fund based out of Silicon Valley called Elevation Partners. Other managing partners include former Apple CFO Fred Anderson, Robert McNamee a Silicon Valley marketing guru and some executive from Electronic Arts. Next you have the limited edition iPod putting them in the Apple camp (which reminded me of the Claudia Schiffer Palm Vx) and then you have their new tour sponsored by Intel? Go figure. I am not too sure how this will affect the U2 brand image and how it will benefit their partners? I recall the slating the Rolling Stones got from their fans for hanging with with Bill Gates and helping launch Windows ’95 to the tune of ‘Start me up’.
Much has been made of the ‘word of the year’ : Chav – a kind of decrepid, foul mouthed shell suited degenerate youth as emblematic of the the noughties UK as Harry Enfield’s Loadsamoney was in the eighties. Apparently the word for the year of my birth was ‘hypermarket’, hmmm. More details courtesy of GQ magazine here.