Categories
无线网络 | wireless |무선 네트워크

Back to the future

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A while ago I did a back to basics entry on how I had moved from a perfectly good Nokia 6600 to a older, more elegant and better looking 8850. According to Josh Rubin’s Coolhunting blog I am not alone, in fact there is a website called Retrofone to cater for people like me.

Why? Because I believe that there is a sweet spot when technology has a certain level of sophistication and performance when it is at its most usable. As things become more complex and sophisticated they become less user friendly, go wrong more often and no longer provides an elegant solution to customer needs. It starts to lack quality. Don’t believe me? Think about this :

  • I can write a letter as fast on my old 12 year old Mac desktop running Word 5.1 as I can using Office X on a much more powerful iBook
  • I can only email as fast as I did when I used Netscape Communicator on the Mac back in ’98, yet my computer is at least eight times more powerful
  • I am still only as organised using my Palm Tungsten 3 as I was when I had a Palm Vx, but the Vx really did fit in my pocket and caused me half as much grief

Now my broadband connection is up, I only use my phone for SMS text messages and to make calls, so I wanted to move back to a smaller phone with a big battery life

The iPod is currently in the sweet spot with the iTunes Music Store, Google is there with their search engine and Amazon with their e-commerce site.

Categories
市场营销 | marketing | 마케팅

Marketing and Media News

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Haaretz the liberal Israeli national newspaper has started publishing a weekly international edition online as a PDF. It can be found at Haaretz dotcom. The editors are Karen Kaufman and Robert Rosenberg.Caitlin Moran the television critic wrote this opinion piece in The Times about sex no longer working as an advertising tool, making our visual bombardment of sexual imagery adverts such as Wonderbra’s landmark 1994 ‘Hello Boys’ campaign impotent. She sees it as a sign that Britain is growing up, I’m not so sure.

Mobile, the UK newspaper for the mobile phone sales channel has interesting article called ‘Coming soon to a billboard near you’ in this weeks issue about how mobile operators are making the most of shrinking marketing budgets and the 3G rollout by looking to inventive regional campaigns led by hot shop advertising thinking including experiential marketing stunts and interactive bus stop adverts, supported by conventional consumer PR tactics of competitions and giveaways.

Categories
初 | hygiene | 기본

Site Recommendation

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Jonathan who works with me obviously has too little to do because he came up with this interactive gem courtesy of online lads fanzine beer dotcom. (Tip: ask her to kiss her friend) That’s enough of that young man.