Reading Time: 3 minutes According to SWIFT Communications it does, SWIFT has an interesting piece of research that they have written up as an article. From that research sales decision makers are more likely to believe in PR than their counterparts in marketing. Why the perception gap? – First of all I would enter forth a paraphrased version of… Continue reading Does PR drive sales?
Reading Time: < 1 minute Unfortunately I can’t speak a word of Dutch. Marketing Manager, Levi’s Netherlands, Amsterdam, Netherlands To develop and implement a consumer and a trade marketing plan for the Levi’s(R) brand in The Netherlands. To implement programs that support key retailers, in order to achieve country Annual Operating Plan financial and equity targets. Critical Results Implement the… Continue reading Dream Marketing Role on JOTW email list
Reading Time: < 1 minute Whilst not a great consumer of television, I was pleased to see that the Celebrity Big Brother media circus picked Mark ‘Bez’ Berry of the Happy Mondays fame as its winner. Bez was the space cadet that inspired a generation to dance with this loping plod and ‘big fish, little fish, cardboard box’ hand movements… Continue reading St Bez patron saint of ravers