Reading Time: 3 minutes According to SWIFT Communications it does, SWIFT has an interesting piece of research that they have written up as an article. From that research sales decision makers are more likely to believe in PR than their counterparts in marketing. Why the perception gap? – First of all I would enter forth a paraphrased version of… Continue reading Does PR drive sales?
Reading Time: < 1 minute Whilst not a great consumer of television, I was pleased to see that the Celebrity Big Brother media circus picked Mark ‘Bez’ Berry of the Happy Mondays fame as its winner. Bez was the space cadet that inspired a generation to dance with this loping plod and ‘big fish, little fish, cardboard box’ hand movements… Continue reading St Bez patron saint of ravers
Reading Time: < 1 minute For the past fortnight or so there has been a buzz building up on the web about a viral clip based on a Volkswagen commercial playing on the Polo. Small but Tough campaign. In the advertisement a terrorist steps out of his house into a VW Polo, drives to a European style cafe where their… Continue reading That hoax VW commercial