商业 | business | 상업

Not a happy time for BT

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In a week where one of the main human interest stories in the UK was that BT had appeared twice as many times as any other company in the 25 years of the BBC’s consumer activist television programme Watchdog, then the company gets lambasted by the Advertising Standards Authority for a Hooveresque free flights fiasco. Consumers had been promised free flights to various US and European destinations of their choice in return for signing up to BT’s broadband service, unfortunately th fulfillment for those flights raised a number of complaints. BT should have learned from Avon and Orange when they handled a similar kind of marketing FUBAR last year.