First of all, in case you may not have noticed the Happy Mondays and The Farm are playing Brixton Academy on March 25 & 26, 2005. I’ll be there, if you know what’s good for you, you’ll try and be there too. More information here.
Years ago when I first started working in PR I worked for an American agency, we started to work a ridiculous amount of hours as the telecoms/Internet/dot.com wave took off fuelled by Joe Six-Pack’s pension fund contributions. As the money flowed in and US ex-pats were shipped over to meet our manpower requirements we got given fresh bagels from the bagel shop down the street, Starbucks freshly ground coffee in the office cafetiere and a ‘soda’ fridge. A couple of us being Northern, did not wimp out on the diet Coke in the soda fridge, but caned copious amounts of Red Bull.
When Red Bull was in short supply we lashed into American imported diet Mountain Dew. Mountain Dew is a highly caffeinated fizzy pop, favoured by students cramming for exams and techies pulling a double-shift or doing a coding marathon. It would only be a slight exaggeration to say that some of the technical innovations and much of the code written in Silicon Valley owed a huge debt to Mountain Dew and Jolt Cola.
I was very happy when I found about the American Soda Company based near Oldham and found that they not only stocked diet Mountain Dew, but also root beer. Root beer is like the US version of Marmite, you either like it or hate it. I like it and always gone for coffee instead of cola or minute maid faux OJ since McDonald’s stopped serving root beer in the UK a number of years ago. In addition to drinks, they also stock selected candy items, most notably Wrigley’s Big Red cinnamon-flavoured gum which is fantastic.