Jargon Watch: KAGOY


KAGOY – (kids are getting old younger) a phenomena observed by toy industry experts. Where a few years ago children of eight years-old were willing to use their imagination and play with action figures, now the action figures would be aimed at three-to-five year olds. Toys for older children have to battle against the Internet, multi-channel television and games consoles. In addition, toys for younger children have to get ‘smarter’ including basic voice recognition for instance, in order to hold their imaginations. Courtesy of the FT.