PR Stunts and Virals of Note

Reading Time: < 1 minute Country Music Television (CMT) announced that it has appointed a vice president CMT Dukes of Hazzard Institute. He gets paid 100k USD to sit at home and watch the Dukes of Hazzard in a PR stunt that was brilliantly designed to garner coverage. The role attracted applications from 1,900 candidates throughout the US. The nationwide… Continue reading PR Stunts and Virals of Note

Godfather of Gaming Holds Court

Reading Time: < 1 minute Always On reports on the wisdom imparted by Nolan Bushnell. Nolan founded Atari, and gave some of Silicon Valley’s finest their big break. Key outtakes below: Computer gaming is isolating. 90 per cent of board games are bought by women to help bring their families together, whilst solitaire is the most popular computer game. The… Continue reading Godfather of Gaming Holds Court