But they didn’t. Coca Cola is a brand that is an icon, the visual language of the logo font is instantly recognisable. It also harks back to the 30-year old campaign of I’d to buy the world a Coke. So why these haven’t adverts haven’t been run before is beyond me.Last year’s Coke adverts were made up of those oversized illustration doodles that seem to be de rigeur amongst shop window designers at Harvey Nichols and Top Shop.
This execution was photographed in Tottenham Court Road tube station, I have also seen it on 48-sheet poster sites. Budding advertising critics can comment below.