Retail Therapy (the directors cut)





Tis the season to hammer your MasterCard, I thought that this American TV spot directed by Spike Jonze for Gap was particularly appropriate. Its the most fun I’ve seen people having in a shopping centre (mall for all you Americans out there) since Jackie Chan’s Police Story (and it could be argued that this advert owes an artistic debt to Chan’s Police Story and George Miller’s Mad Max 2). Go here to see the directors cut and here to see Gap’s version. Personally I think Spike’s version is much better. Its good to see Gap trying to get its mojo back, now if they would up the quality to match their ‘premium’ prices in the UK we might be cooking on gas.

Kudos to Stylebiter