I like these new single sheet ads on the London Underground for the Sony PSP.
The designers deliberate use of white space must have taken quite some convincing of the marketing manager to sign off.
Also the poster shows that an effective poster can be done in just one colour.
Shame the PSP looks like a polished black tombstone and the UMD media standard has a failure thus far.
There are murmurings that Sony is going to try and breathe life into UMD by selling Sony Pictures films in a dual DVD / UMD package.
However UMD is likely to become a victim of the video iPod in the same way that iPod MP3 players strangled Mini-Disc.