Dangerous Minds

Over at Edge.org, they ask some 110 scientists and other thinkers a new question each year and collate the answers.This year the question was What is your dangerous idea?

There was the usual cyber punk / Terminator SkyNet stuff about the internet becoming self aware and science becoming a new religion or that the age of reason may hit a brick wall.

I found that one of the posts by MIT psychologist Sherry Turkle about the decline of authenticity that I read at random, thought-provoking as it meant that much we look for in good public relations practice: credible, believable and authenticity will no longer be valued.

The lines will be blurred and the ethics of the PR profession will be challenged by this new world view.